Lilith Games, a Tapjoy partner since 2016, was founded in 2013 with a straightforward mission: to create fun games. This corporate philosophy, driven by the twin principles of simplicity and authenticity, has helped establish Lilith as a successful global publisher with titles like Rise of Kingdoms, Art of Conquest, and AFK Arena climbing high on app store charts. As a result, Lilith Games is now China’s third-largest game developer and publisher by overseas revenue.
OBJECTIVES
• Acquire quality users at scale
• Maximize 7-day ROAS
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