APP USER ACQUISITION

COST PER ENGAGEMENT ADS

Product Description

CPE advertising drives deeper funnel engagements. Acquire users on our premium publisher network and reward users for test-driving your app.

Advertiser Benefits

  • Deep in-app engagement
  • Only pay for completed in-app conversions
  • Drive ROAS 
  • Strong retention rates
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HOW TAPJOY CPE ADS WORKS

Step 1

Users find your CPE ad when they visit the Tapjoy Offerwall.

Step 2

They select the CPE ad from a list of offers on the Tapjoy Offerwall.

Step 3

Users review ad instructions and complete engagements to earn currency.

Step 4

With an offer in process, users check the status and see how much time is remaining.

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COST PER ENGAGEMENT FEATURES

Multi-Reward CPE

Multi-Reward CPE ads reward users for completing multiple in-app checkpoints. Engagement and ROAS increase significantly — often exceeding goals by 2X.

Per-App Bidding

Per-App Bidding (PAB) lets advertisers bid a different amount per publisher app. Invest more heavily in high-performing sources and reduce wasted ad spend.

A/B Testing

The Tapjoy Offerwall makes A/B testing easy. Try different instruction formats, test alternative messaging, and get insights into what visual assets perform best.

MMP Integration

Our CPE ads are integrated with the top MMPs in the industry including Adjust, Appsflyer, Kochava, Singular, and more!

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IS CPE ADVERTISING RIGHT FOR YOU?

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MAXIMIZE USER LTV

Does your app have in-app purchases?

If your app monetization strategy includes in-app purchases, Cost Per Engagement advertising could be the perfect fit. Start by identifying high-ROAS engagement checkpoints. For example, do you typically recoup your marketing investment when users reach level three?

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QUALITY AND QUANTITY

Is retention one of your top KPIs?

Most UA advertisers will answer this question with a resounding “yes.” CPE ads rely entirely on opt-in engagement, so advertisers only pay to reward users who have a genuine interest in their app. Deep interactions keep users sticky.

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ENGAGEMENT AT SCALE

Are you looking to steadily scale over time?

CPE is an evergreen UA strategy. Unlike more mainstream audiences, our network is not easily saturated. 1.5B+ users rely on the Tapjoy Offerwall for app discovery, self-selecting offers based on individual interest. CPE delivers short-term ROAS and long-term growth, making it the ideal investment.

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MAKE A LASTING IMPRESSION WITH CPE & MOBILE VIDEO ADS

UA advertisers love CPE because every dollar of spend grows their userbases. But what about when you need an awareness boost? Mobile video ads are a low-cost high-return brand-building strategy. Match mobile video with CPE to target every stage of the funnel.

DISCOVER MOBILE VIDEO ADS

CUSTOMER SUCCESS STORIES
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Lilith Games Doubles ROAS With Tapjoy Multi-Reward CPE Offers

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IGNITION M Triples Install Volume By Switching to Multi-Reward CPE With Tapjoy

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Gram Games Sees 4X Installs with Tapjoy CPE Ads & Per-App Bidding

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Mechanist Games Breaks into the US Market with Tapjoy Rewarded Engagements

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Insights from the blog
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Fundoshi Parade Triples Month-Over-Month UA with Multi-Reward CPE

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Bagelcode Sees 3.25X IAP Revenue with Tapjoy Multi-Reward CPE

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READY TO GET STARTED?

We reward users for engaging with apps we know they’ll love. We’ll help you hit your ROAS goals while we’re at it.

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