HOW TAPJOY CPE ADS WORKS
Users find your CPE ad when they visit the Tapjoy Offerwall.
They select the CPE ad from a list of offers on the Tapjoy Offerwall.
Users review ad instructions and complete engagements to earn currency.
With an offer in process, users check the status and see how much time is remaining.
COST PER ENGAGEMENT FEATURES
Multi-Reward CPE ads reward users for completing multiple in-app checkpoints. Engagement and ROAS increase significantly — often exceeding goals by 2X.
Per-App Bidding (PAB) lets advertisers bid a different amount per publisher app. Invest more heavily in high-performing sources and reduce wasted ad spend.
The Tapjoy Offerwall makes A/B testing easy. Try different instruction formats, test alternative messaging, and get insights into what visual assets perform best.
Our CPE ads are integrated with the top MMPs in the industry including Adjust, Appsflyer, Kochava, Singular, and more!
IS CPE ADVERTISING RIGHT FOR YOU?
MAXIMIZE USER LTV
Does your app have in-app purchases?
If your app monetization strategy includes in-app purchases, Cost Per Engagement advertising could be the perfect fit. Start by identifying high-ROAS engagement checkpoints. For example, do you typically recoup your marketing investment when users reach level three?
QUALITY AND QUANTITY
Is retention one of your top KPIs?
Most UA advertisers will answer this question with a resounding “yes.” CPE ads rely entirely on opt-in engagement, so advertisers only pay to reward users who have a genuine interest in their app. Deep interactions keep users sticky.
ENGAGEMENT AT SCALE
Are you looking to steadily scale over time?
CPE is an evergreen UA strategy. Unlike more mainstream audiences, our network is not easily saturated. 1.5B+ users rely on the Tapjoy Offerwall for app discovery, self-selecting offers based on individual interest. CPE delivers short-term ROAS and long-term growth, making it the ideal investment.
MAKE A LASTING IMPRESSION WITH CPE & MOBILE VIDEO ADS
UA advertisers love CPE because every dollar of spend grows their userbases. But what about when you need an awareness boost? Mobile video ads are a low-cost high-return brand-building strategy. Match mobile video with CPE to target every stage of the funnel.