Since its founding in 2013, Dalia Research has developed a number of solutions to facilitate market and opinion research. Headquartered in Berlin, Dalia reaches a global audience of over 100 countries, harnessing the app economy and advanced data science to distribute millions of micro-surveys to mobile consumers every day.
Dalia Research’s consumer-facing brand, Yuno Surveys, is a key part of this process. Through mobile advertisements, Yuno asks consumers questions to understand their persona, then matches each individual user to an appropriate survey. Consumers are then rewarded for completing those surveys.
Five years ago, Dalia teamed up with Tapjoy, which has been pioneering the rewarded advertising format since its inception. Since then, Dalia Research and the Yuno Surveys brand have grown every year, reaching far more consumers thanks to Tapjoy’s global network.
OBJECTIVES
• Reach more consumers to complete surveys
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