Offerwall Ad Placements Drive Engagement and Increase Ad Revenue
A mobile offerwall lets mobile publishers and developers monetize users by rewarding them for taking desired actions in their games and apps. Developers who implement offerwalls are able to monetize both paying and non-paying users, drive engagement, and increase retention while ensuring a high-quality user experience.
A mobile offerwall lets mobile publishers and developers monetize users by rewarding them for taking desired actions in their games and apps. Developers who implement offerwalls are able to monetize both paying and non-paying users, drive engagement, and increase retention while ensuring a high-quality user experience.
An offerwall is an interactive in-app advertising unit that enables developers and publishers to monetize mobile apps through incentivized, contextual engagement. They are most commonly used in mobile games, but can be featured in social media, dating platforms, and other kinds of mobile apps. Offerwalls are typically presented as in-app storefronts where users complete brand engagement objectives, install other apps, or explore external digital media properties in exchange for virtual rewards within the host app.
Offerwalls are an effective way of monetizing users of free-to-play games, supplementing IAP revenue by providing an alternative method for engaged players to acquire premium in-app currency. The most popular type of offers included in offerwalls involve opt-in rewarded video ads, which are an effective monetization method in their own right. Users are asked to watch a brief, 10-30 second video in exchange for in-app currency or in-game power ups. There are many other offerwall engagement opportunities that users can take advantage of, including:
- Playable mini-games
- Surveys and questionnaires
- Installing an affiliated app
- Signing up for a free trial
- Completing other in-app activities
Just like other forms of value-exchange advertising, it is always the user’s choice to engage with any element of an offerwall, resulting in higher levels of engagement when compared to unrequested interstitial advertisements. While mobile games can offer pop-up reminders related to the offerwall, they are most effective when integrated into the native app experience.
Offerwalls are an excellent monetization method for any app with a microtransaction-based revenue model. Roughly 15% of the top 100 grossing apps use offerwalls to monetize their users. That figure expands to 25% for top grossing mobile games.
Developers and publishers that adopt offerwall ads have seen the following benefits:
Increased Ad Revenue
On average, offerwalls deliver higher CPMs for the apps they support, but payouts depend heavily on where users are. Android offerwall CPMs range between $125.00 in the United States and $17.00 in global markets. On iOS, that number goes up to $138.00 in the US and $45.00 in the rest of the world.
Better User Retention
Offerwalls increase retention rates by giving users an avenue to continue engaging even after their initial premium in-app currency reserves have been spent.
Higher Conversion Rates & IAP Revenue
Implemented properly, offerwalls provide a way for users to experience premium content without initially completing microtransactions. After obtaining premium content from the currency earned through the offerwall, users are then qualified to determine whether or not they’d derive value from a similar IAP.
Improved User Experience
Mobile users can be presented with offerwall notifications during an appropriate time in the game or app’s engagement loop, ensuring that their desired experience is not disrupted. Keeping offerwalls optional also ensures users are free to engage with premium content on their own terms.
- Offerwalls can be used in any mobile game or app, but are ideal for developers who want to maximize revenue by combining different monetization formats through incentivized engagement.
- Offerwalls provide a simple way to help players feel comfortable with premium in-app currency or virtual goods before making a purchase.
- For offerwalls that include game-based objectives, they also provide regular daily achievements as each in-app objective refreshes.
The Tapjoy SDK includes a combined rewarded video and offerwall platform that can be customized to meet your specific monetization needs. Our offerwalls are compatible with Android and iOS platforms, and can be customized to match your app’s brand while maximizing ad revenue.
The offerwall is just one part of the Tapjoy mobile monetization platform. To learn more, or to get started with your own offerwall monetization efforts, get in touch with one of our monetization specialists who can help you get the most out of your mobile offerwall placements.
