Offerwalls Drive Ad Revenue While Fueling Engagement
Offerwalls monetize apps by rewarding players for engaging with promotional offers. They enable developers to boost ad revenue, monetize non-spenders, drive engagement, and increase retention — all while maintaining a high-quality user experience.
Offerwalls monetize apps by rewarding players for engaging with promotional offers. They enable developers to boost ad revenue, monetize non-spenders, drive engagement, and increase retention — all while maintaining a high-quality user experience.
Download our 2020 Ultimate Offerwall Guide to determine if an offerwall is right for your mobile game, and to see the impact offerwalls have on IAP, engagement, and retention.
DownloadAn offerwall is an in-app advertising unit that monetizes users through rewarded ad engagements. Users access the offerwall at key moments in gameplay, often through the app’s store or a contextual message. The ad unit consists of a list of advertising offers with which users can choose to engage with in exchange for in-app currency. While the format is ideally suited to micropayment-based freemium apps, it may be tailored to any app with a virtual economy.
Offerwalls supplement IAP revenue and keep players engaged by providing an alternate path to premium in-app currency, bonuses, or content. On iOS, user acquisition offers, such as incentivized free trials, are the most popular type of offer. Meanwhile, on Android devices, in-app engagements perform the best. Users may also engage with the following offer types:
- Playable mini-games
- Surveys and questionnaires
- Exploring an affiliated app
- Signing up for a free trial
- Making an online purchase
- Completing other in-app activities
The Tapjoy offerwall gives publishers ultimate control over which ads and offer types are shown to their users. This feature affords them the freedom to optimize the offer selection for their audience and, by extension, maximize ad revenue. The amount of virtual currency paid out to users upon offer completion depends both on the exchange rate, set by the publisher, and advertiser bids.
Offerwalls are an excellent monetization method for any app with a virtual economy. Roughly 15% of the top 100 grossing apps use offerwalls to monetize their users. That figure expands to 25% for top-grossing mobile games.
Developers and publishers that adopt offerwall ads have seen the following benefits:
More Monetized Players
Tapjoy offerwalls enable developers to maximize the value of every player by monetizing the majority non-spenders.
Better User Retention
Tapjoy offerwalls keep your most devoted players engaged for longer by providing an alternate path to earn virtual currency.
Unparalleled eCPMs
Apps that integrate Tapjoy offerwalls typically see 2x higher average eCPMs than those using rewarded video alone.
Positive User Experience
Tapjoy offerwalls are 100% opt-in and backed by dedicated customer support team. The UI can also be customized to provide a native experience.
Before implementing an offerwall, here are a few more things to consider:
- Does your app have the right in-game economics? In order for an offerwall to be effective, you will need to have an in-app economy structured around a virtual currency. This virtual currency ought to be a “hard” currency so that it’s value stays consistent as users progress through the game.
- How will an offerwall affect your existing revenue model? Offerwalls do not typically cannibalize IAP revenue, in part, because most app users are non-spenders. In an app that has the average ratio of spenders to non-spenders, offerwalls serve to maximize LTV.
- Will your users find value in the experience? Developers select an offerwall provider that supplies high-quality offers that align with their users’ interests. Also, because the offerwall model is highly dependent on third-party ad attribution, they should also investigate whether the provider offers dedicated customer support.
Want more guidance and support? We’ve put together a guide to assessing whether an offerwall is right for you, which you can read here in full.
The Tapjoy SDK includes a combined rewarded video and offerwall platform that can be customized to meet your specific monetization needs. Our offerwalls are compatible with Android and iOS platforms and can be customized to match your app’s brand while maximizing ad revenue.
The offerwall is just one part of the Tapjoy mobile monetization platform. To learn more, or to get started with your own offerwall monetization efforts, click below to get in touch with one of our monetization specialists who can help you get the most out of your mobile offerwall placements.
