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An offerwall is an in-app advertising hub that enables developers and publishers to monetize players through incentivized, contextual engagement. Offerwalls typically appear in mobile games, but the strategy can drive value across any app category. Functionally, offerwalls act as in-app storefronts, providing players with an array of advertiser-sponsored activities they may complete in exchange for virtual rewards within the host app.
Offerwalls supplement IAP revenue and keep players engaged by providing an alternate path to premium in-app currency, bonuses, or content. On iOS, user acquisition offers, such as incentivized free trials, are the most popular type of offer. Meanwhile, on Android devices, in-app engagements perform the best. Users may also engage with the following offer types:
The Tapjoy offerwall gives publishers ultimate control over which ads and offer types are shown to their users. This feature affords them the freedom to optimize the offer selection for their audience and, by extension, maximize ad revenue. The amount of virtual currency paid out to users upon offer completion depends both on the exchange rate, set by the publisher, and advertiser bids.
Offerwalls are an excellent monetization method for any app with a virtual economy. Roughly 15% of the top 100 grossing apps use offerwalls to monetize their users. That figure expands to 25% for top-grossing mobile games.
Developers and publishers that adopt offerwall ads have seen the following benefits:
Tapjoy offerwalls enable developers to maximize the value of every player by monetizing the majority non-spenders.
Tapjoy offerwalls keep your most devoted players engaged for longer by providing an alternate path to earn virtual currency.
Apps that integrate Tapjoy offerwalls typically see 2x higher average eCPMs than those using rewarded video alone.
Tapjoy offerwalls are 100% opt-in and backed by dedicated customer support team. The UI can also be customized to provide a native experience.
Before implementing an offerwall, here are a few more things to consider:
Want more guidance and support? We’ve put together a guide to assessing whether an offerwall is right for you, which you can read here in full.
The Tapjoy SDK includes a combined rewarded video and offerwall platform that can be customized to meet your specific monetization needs. Our offerwalls are compatible with Android and iOS platforms and can be customized to match your app’s brand while maximizing ad revenue.