Offerwall

DRIVE IN-APP AD REVENUE

An offerwall is a proven way to monetize your mobile app’s non-spending users by rewarding them for engaging with ads on their own terms. Integrate and customize your offerwall to boost revenue, improve engagement, and significantly increase user retention.

Download our Ultimate Offerwall Guide

DRIVE IN-APP AD REVENUE

Download our Ultimate Offerwall Guide

What is an offerwall?

An offerwall is a mobile advertising unit that presents Android and iOS app users with the opportunity to earn rewards through engagement, while unlocking a complementary revenue stream for app publishers. Publishers typically host offerwalls on their app’s store page and promote it via contextual messages at key moments in gameplay. As its name suggests, an offerwall is a list of opt-in “offers” which invite users to complete an objective in exchange for in-app currency. Objectives may include watching a short video, signing up for a free trial, or purchasing a new product subscription. On Android, app advertisers can even use the offerwall as a user acquisition tool by setting in-app engagement objectives, such as completing a certain level in a mobile game.

The Tapjoy Offerwall

Offerwalls are an excellent monetization method for any app with a virtual economy. Roughly 15% of the top 100 grossing apps, and 25% of the top mobile game apps, use offerwalls to monetize users.

Offerwalls give publishers the opportunity to:

Increase eCPMs to maximize in-app revenue.
Monetize users that do not convert on IAP.
Engage users on a completely opt-in basis.
Rely on a dedicated user support team.

How do Offerwall Ads work?

Once you integrate an offerwall into your mobile game or app, you’ll be able to add UI elements that help users find offers when they want them, such as “Earn Free Currency” buttons. These elements can be placed anywhere but are most effective in the store, main menu, or “Game Over” screens.

Upon launching your offerwall, users are given a list of objectives that they may choose to complete in exchange for in-app currency or bonuses. This list is refreshed daily so that well-retained players receive new offers regularly, and might include options to:

Watch a video
Complete in-app milestones
Fill in a survey
Engage with an app
Visit external media
Make an online purchase
Start a trial or subscription
Signing up for a subscription
Engage with a playable advertisement

The Tapjoy Offerwall gives publishers complete control over the ads and offers that users receive. You’ll be free to optimize the offer selection for your audience and, by extension, maximize ad revenue. The amount of virtual currency paid to users for completing offers varies depending on the exchange rate set by the publisher, and on advertiser bids.

Top 4 Benefits Of Implementing An Offerwall

Industry studies consistently show that mobile players are highly willing to engage with in-app adverts as long they can do so on their own terms and receive something of value in return. However, offerwalls don’t just benefit end-users but publishers and advertisers too.

When a publisher implements a Tapjoy Offerwall, our studies show that they consistently deliver the following benefits:

Monetize More Players

The Tapjoy Offerwall helps publishers maximize the value of every player by monetizing the majority of non-spenders.

Better User Retention

The Offerwall keeps your most devoted players engaged for longer by providing an alternate path to earn virtual currency.

Unparalleled eCPMs

Apps that integrate the Tapjoy Offerwall typically see 2x higher average eCPMs than those using rewarded video alone. Put simply: Advertisers greatly value deeply engaged, high quality users.

Positive User Experiences

The Tapjoy Offerwall is a 100% opt-in ad unit that can be customized to match your app’s native UI. We also offer dedicated user support and fully monitored social media channels.

Tapjoy’s Ultimate Offerwall Guide

Download our Ultimate Offerwall Guide to find out if an offerwall is right for your mobile game, and understand the impact that offerwalls have on IAP, engagement, and retention.

Download

The Tapjoy SDK

The Tapjoy SDK includes a combined rewarded video and offerwall platform that can be tailored to meet your monetization needs. The SDK comes with an array of tools and resources to ensure full UI customization and allows developers to quickly and seamlessly integrate with their apps from a simple, centralized dashboard.

The developer dashboard grants full visibility of the reward fulfillment process and even lets you manage payouts manually. With a few simple clicks, anyone can implement custom exchange rates, launch a currency sale, or deploy in-app promotions to help drive awareness and engagement.

Are offerwall ads right for you?

It’s worth understanding exactly how an offerwall can help you unlock the potential of your mobile app. Here are the key points to consider:

Does your app have the right in-game economy? In order for an offerwall to be effective, you’ll need to have an in-app economy structured around a hard virtual currency that retains a consistent value as users progress through the game.
Will your existing revenue model be affected? Offerwalls do not typically cannibalize IAP revenue because most app users are non-spenders. For apps with an average ratio of in-app spenders to non-spenders, offerwalls maximize LTV.
Will your users find value in the experience? The offers your users receive should align with their interests. Because the offerwall model is highly dependent on third-party ad attribution, you should also investigate your provider’s customer support provisions.

Need more help assessing the potential of offerwall integration for your app? Check out our online guide for more information.

Get the most out of your Offerwall

Mobile developers maximize the impact of their offerwall using a number of techniques, including design optimization and the strategic placement of CTAs. Each technique represents an opportunity to create better user experiences and, in turn, generate more revenue:

Customize experiences: Reflect your app’s native UI with customizable colors and brand imagery in order to reinforce in-app experiences and smooth the path to player engagement.
Invite engagement: Invite players to engage at key points during the gameplay loop. ‘Game Over’ screens, for example, may link players to opportunities to gain extra lives or collect additional resources.
Promote to non-payers: Optimize in-game messages and notifications by segmenting players into three groups: payers, non-payers, and inactive users. Segmentation allows developers to maximize player LTV without cannibalizing IAP, and has been proven to:
- Deliver retention rates of at least 50%.
- Make it 4.5 times more likely that players who engage with rewarded apps make an in-app purchase.
- Increase conversion lift from currency sales by up to 80%.
Execute regular currency sales: Feature limited-time currency sales that offer higher virtual currency rewards. Currency deals increase the likelihood that players engage with offerwall objectives, and will continue to do so once a sale is complete.

For more tips, read our latest offerwall guide: “6 Tips For Maximizing Mobile Offerwall Revenue”.

Ready To Get Started?

The offerwall is just one part of the Tapjoy mobile monetization platform. To learn more, or to get started with your own offerwall monetization efforts, click below to get in touch with one of our monetization specialists who can help you get the most out of your mobile offerwall placements.

Our offerwalls are compatible with Android and iOS and are designed to match your brand while maximizing ad revenue.
The Offerwall is just one component of our mobile monetization platform. To learn more or get started, click below and get in touch with one of our specialists who will provide custom recommendations for your monetization strategy.