An offerwall is a proven way to monetize your mobile app’s non-spending users by rewarding them for engaging with ads on their own terms. Integrate and customize your offerwall to boost revenue, improve engagement, and significantly increase user retention.
Offerwall Benefits
Unparalleled eCPMs to drive in-app revenue
Offers an alternative way to monetize users who do not convert on IAP
Allows publishers to engage users on an opt-in basis
Backed by a dedicated Support Team to ensure a quality user experience
WHAT IS AN OFFERWALL?
An offerwall is a rewarded advertising unit that presents Android and iOS app users with the opportunity to earn rewards through ad engagements. An offerwall acts as a marketplace for users and advertisers. Users choose which ad engagements they’d like to complete and receive rewards, most commonly, virtual currency such as coins, credits, diamonds, etc.
Offerwalls are 100% opt-in for users, and there are hundreds of ad engagements, or “offers,” to choose from at any given time. Offer types vary — some examples include watching videos, taking surveys, testing other games, or even shopping!
App publishers have control over how and where they implement an offerwall in their app. Typically, offerwalls are promoted alongside in-app purchases (IAP). Users seek more currency to continue playing, and an offerwall provides a free way to earn valuable rewards.
Offerwalls are an excellent monetization method for any app with a virtual economy. Roughly 15% of the top 100 grossing apps, and 25% of the top mobile game apps, use offerwalls to monetize users.
HOW DO OFFERWALL ADS WORK?
Once you integrate an offerwall into your mobile game or app, you’ll be able to add UI elements that help users find offers when they want them, such as “Earn Free Currency” buttons. These elements may be placed anywhere, but they are most effective in the store, main menu, or “Game Over” screens.
Upon launching your offerwall, users see a list of objectives which they may choose to complete in exchange for in-app currency or bonuses. This list refreshes daily so that well-retained players receive new offers. An offerwall may include options to:
Please note that the types of offers differ between iOS and Android. Please review both platforms to see the unique experience each one presents. The Tapjoy Offerwall gives publishers complete control over the ads and offers that users receive. You’ll be free to optimize the offer selection for your audience and, by extension, maximize ad revenue. The amount of virtual currency paid to users for completing offers varies depending on the exchange rate set by the publisher, and on advertiser bids.
Advertisers: Interested in tapping into offerwalls to find your audience? Click here to learn how the Tapjoy Offerwall can accelerate your user acquisition.
The right solution
6 BENEFITS OF INTEGRATING AN OFFERWALL
#1: Monetize more users
The Tapjoy Offerwall helps publishers maximize the value of every player by monetizing the majority of non-spenders.
#2: ARPDAU Contribution
Offerwalls often comprise as much as 30% of overall ad revenue, far surpassing the ARPDAU contribution possible from adding another video network.
#3: Diversified Revenue Streams
Industry changes are coming. Tapjoy Offerwall doesn’t rely on IDFA and can insulate your iOS ad revenue.
#4: Better user retention
The Tapjoy Offerwall keeps your most devoted players engaged for longer by providing an alternate path to earn virtual currency.
#5: Unparalleled eCPMs
Apps that integrate the Tapjoy Offerwall typically see 2x higher average eCPMs than those using rewarded video alone.
#6: Positive user experience
The Tapjoy Offerwall is 100% opt-in and equipped with a customizable UI. Users have access to dedicated support through the unit and via social media.
TAPJOY’S ULTIMATE OFFERWALL GUIDE
Download our Ultimate Offerwall Guide to find out if an offerwall is right for your mobile game, and understand the impact that offerwalls have on IAP, engagement, and retention.
The Tapjoy SDK comes with an array of tools and resources to ensure a quick and seamless integration. Access all your in-app deployments from a centralized dashboard and customize each unit to match your app’s UI.
The publisher dashboard grants full visibility into the reward fulfillment process and even lets you manage payouts manually. With a few clicks, anyone can implement custom exchange rates, launch a Currency Sale, or deploy in-app messages to drive offerwall engagement.
The Tapjoy SDK includes a robust Rewarded Video solution, proven to improve engagement and retention. Offerwall and Rewarded Video perform best together: On average, Tapjoy publishers that use Rewarded Video alongside the Offerwall generate 114% more revenue than those using video alone.
It’s worth understanding exactly how an offerwall can help you unlock the potential of your mobile app. Here are the key points to consider:
Does your game have a virtual economy?
In order for an offerwall to be effective, you’ll need to have an in-app economy structured around a hard virtual currency that retains a consistent value as users progress through the game.
Will your existing revenue model be affected?
Offerwalls do not typically cannibalize IAP revenue because most app users are non-spenders. For apps with an average ratio of in-app spenders to non-spenders, offerwalls maximize LTV.
Will your users find value in the experience?
The offers your users receive should align with their interests. Because the offerwall model is highly dependent on third-party ad attribution, you should also investigate your provider’s customer support provisions.
Need more help assessing the potential of offerwall integration for your app? Check out this guide for more information.
GET THE MOST OUT OF YOUR OFFERWALL
Mobile developers maximize the impact of their offerwall using a number of techniques, including design optimization and the strategic placement of CTAs. Each technique represents an opportunity to create better user experiences and, in turn, generate more revenue.
