FunPlus Games is a highly successful mobile game publisher known both for titles like King of Avalon and Guns of Glory, as well as its reputation in the competitive gaming industry — its own FunPlus Phoenix team was crowned League of Legends 2019 World Champion.
FunPlus originally partnered with Tapjoy in 2013 to maximize its user acquisition strategy. Since then, the publisher has achieved radical growth goals, securing its reputation as a premier mobile strategy game developer. However, over the years the mobile gaming market began to mature, approaching saturation. As competition drives UA costs up, FunPlus became increasingly eager to attract more high-value players.
• Increase ROAS
• Acquire new high-value users