Rich Media Ads Enhance Creative Potential

Rich media advertisements are more interactive than standard ads, and support a broader range of user tracking metrics. Developers who implement rich media can integrate custom elements to each advertisement while maximizing customer engagement.

Ready to get started? Get in touch!

rich media

Rich media advertisements are more interactive than standard ads, and support a broader range of user tracking metrics. Developers who implement rich media can integrate custom elements to each advertisement while maximizing customer engagement.

Ready to get started? Get in touch!

rich media

What is rich media?

The phrase “rich media ads” refers to any advertising creative with advanced features that encourage users to engage or interact. These features include video, audio, or any other creative element that can be applied to a mobile ad.

The goal of all advertisements is to attract the attention of potential customers. Rich media goes several steps further by providing users with myriad ways to engage with standard marketing campaigns. Rewarded videos and playable ads are just a couple of examples of rich media’s varied capabilities.

What is rich media?
Why use rich media ads?

Standard mobile advertising creative has a fairly limited range of expression given the technological capabilities of the average smartphone, typically representing a small image file that tracks individual click-throughs. Rich media’s enhanced capabilities can build in a multitude of files and code, offering a broader range of tools for developers and marketers by comparison.

Developers and publishers that adopt rich media ads have seen the following benefits:

Enhances any existing ad format

Rich media ads enhances

Rich media can be applied to any existing advertising format, from banner ads to interstitials, to make them more engaging to users.

Amplifies advertising campaigns

rich media ads advertising campaigns

Simply using rich media over standard images increases CTR by a significant margin.

Detailed tracking metrics

Rich media ads metrics

Rich media can keep track of more than just click-throughs: expansions, multiple exits, video completions, and more are available to you.

Customizable special features

Rich Media Ads Customizable

Any unique feature can be integrated to rich media using coding languages like HTML5 or JavaScript, increasing the scope of what ads accomplish.

Are rich media ads right for you?
  • Rich media ads require more advanced creatives than standard ads, but also provide far greater rewards for developers and marketers.
  • Rich media is ideal for advertisements with a wide range of possible user interactions.
  • Rich media can be more effectively targeted to distinct audiences, allowing advertisers to obtain high-quality responses.
  • Rich media can smoothly integrate several measurement tools that aren’t available in standard ads.
How can you implement rich media ads?

The Tapjoy SDK supports customized rich media creatives that can be deployed immediately into the latest apps. Rich media outputs are compatible with Android and iOS platforms, while developers and marketers can review ad metrics using Tapjoy’s dashboard.

Rich media is just one segment of the Tapjoy mobile monetization platform that ensures you’re generating the most revenue for your mobile app portfolio.

 

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