The phrase “rich media ads” refers to any advertising creative with advanced features that encourage users to engage or interact. These features include video, audio, or any other creative element that can be applied to a mobile ad.
The goal of all advertisements is to attract the attention of potential customers. Rich media goes several steps further by providing users with myriad ways to engage with standard marketing campaigns. Rewarded videos and playable ads are just a couple of examples of rich media’s varied capabilities.
Standard mobile advertising creative has a fairly limited range of expression given the technological capabilities of the average smartphone, typically representing a small image file that tracks individual click-throughs. Rich media’s enhanced capabilities can build in a multitude of files and code, offering a broader range of tools for developers and marketers by comparison.
Developers and publishers that adopt rich media ads have seen the following benefits:
Rich media can be applied to any existing advertising format, from banner ads to interstitials, to make them more engaging to users.
Simply using rich media over standard images increases CTR by a significant margin.
Rich media can keep track of more than just click-throughs: expansions, multiple exits, video completions, and more are available to you.
The Tapjoy SDK supports customized rich media creatives that can be deployed immediately into the latest apps. Rich media outputs are compatible with Android and iOS platforms, while developers and marketers can review ad metrics using Tapjoy’s dashboard.
Rich media is just one segment of the Tapjoy mobile monetization platform that ensures you’re generating the most revenue for your mobile app portfolio.