REWARDED VIDEO FEATURES
Increased Ad Revenue
Rewarded video drives higher eCPMs than non-rewarded formats. Tapjoy rewarded videos generate an average of $14.50 eCPM in the US.
Higher In-app Spend
After engaging with rewarded videos, more users are more willing to purchase premium content because they’ve had a no-risk opportunity to qualify its value.
When paired with optimal cooldowns, rewarded videos can help foster scheduled engagement habits, leading to improved retention for payers and non-spending users alike.
After implementing rewarded video placements, publishers regularly report longer session lengths. Rewards help users stay engaged longer.
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ARE REWARDED VIDEOS RIGHT FOR YOU?
MASTER F2P ECONOMICS
Is your app free to play?
Rewarded videos can be used for any app, but are most effective in mobile games with free-to-play elements. If you’re a F2P game developer, your portfolio would likely benefit from rewarded videos.
ENCOURAGE IN-APP SPENDING
Does your app include premium content?
Rewarded videos are an ideal format for introducing users to premium content such as in-app currency or in-game items. Use them if your game or app leverages a tiered currency system in its virtual economy.
ADD A NEW REVENUE STREAM
Are you already using an offerwall?
Most apps that already make use of video ads through interstitial placements or offerwalls can easily transition to a rewarded video format. Publishers who leverage rewarded video in combination with offerwalls see 114% more revenue than those who use rewarded video alone.