AD MONETIZATION

REWARDED VIDEO

Product Description

Tapjoy Rewarded Video lets publishers monetize apps while maximizing user engagement and increasing IAP revenue. An opt-in delivery system enhances the experience by ensuring customers benefit from views while letting them choose when impressions are delivered.

Advertiser Benefits

  • Average $14.50 eCPM in the US
  • Longer session times
  • Stronger retention rates
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Interested in interstitial video? Our SDK also supports standard, non-rewarded interstitial placements. Reach out to our team for a consultative recommendation on your video monetization strategy.

REWARD VIDEO FEATURES

Increased Ad Revenue

Rewarded video drives higher eCPMs than non-rewarded formats. Tapjoy rewarded videos generate an average of $14.50 eCPM in the US.

Higher In-app Spend

After engaging with rewarded videos, more users are more willing to purchase premium content because they’ve had a no-risk opportunity to qualify its value.

Better Retention

When paired with optimal cooldowns, rewarded videos can help foster scheduled engagement habits, leading to improved retention for payers and non-spending users alike.

Increased Engagement

After implementing rewarded video placements, publishers regularly report longer session lengths. Rewards help users stay engaged longer.

ARE REWARDED VIDEOS RIGHT FOR YOU?

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MASTER F2P ECONOMICS

Is your app free to play?

Rewarded videos can be used for any app, but are most effective in mobile games with free-to-play elements. If you’re a F2P game developer, your portfolio would likely benefit from rewarded videos.

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ENCOURAGE IN-APP SPENDING

Does your app include premium content?

Rewarded videos are an ideal format for introducing users to premium content such as in-app currency or in-game items. Use them if your game or app leverages a tiered currency system in its virtual economy.

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ADD A NEW REVENUE STREAM

Are you already using an offerwall?

Most apps that already make use of video ads through interstitial placements or offerwalls can easily transition to a rewarded video format. Publishers who leverage rewarded video in combination with offerwalls see 114% more revenue than those who use rewarded video alone.

Get Started

Insights from the blog
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Rewarded Video Ads Improve App Retention By 4X!

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Monetization Best Practices: 4 Ways to Make More Money from Rewarded Video

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Rewarded Video Ads Increase Engagement, Retention, and Revenue

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READY TO GET STARTED?

Rewarded Video is just one component of our industry-leading mobile monetization platform. Reach out to discuss how we can meet your goals.

Contact Us