VentureBeat Feature: App users who engage with rewarded ads are 4.5X more likely to spend


“App users who engage with rewarded ads are 4.5 times more likely to make an in-app purchase, according to a new report by mobile engagement and monetization firm Tapjoy.

The study said that such users spend 326 percent more money via in-app purchases after engaging with ads, said chief revenue officer Shannon Jessup, in an interview with GamesBeat at the Casual Connect event in Seattle.

“Rewarded video ads have grown dramatically,” she said.

Rewarded advertisements — also known as “opt-in” ads — allow users to earn in-app currency or unlock premium content in exchange for watching videos or engaging with other types of advertising content.”

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