The Time For Advertisers To Embrace Artificial Intelligence Is Now

By Steve Wadsworth, Tapjoy CEO

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“Depending on your point of view, these days are either exciting or frightening times to be working in the marketing industry. Technology innovation is happening so fast that it’s almost impossible to keep up, and for every new opportunity created, an entire set of challenges comes with it.

No technology represents this paradox better than the rise of Artificial Intelligence (AI), which might be the single most important innovation shaping the future of the advertising industry.”

Check out the full article on Forbes:

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