Many of the biggest Internet companies have spoken widely about mobile strategy and revenue. While these tech moguls reinforce that mobile is a valuable and growing space, they acknowledge there are growing pains as they work to monetize Internet entities in mobile — especially when it comes to advertising.
However, I’m continually pleased to hear executives from these companies use phrases like “not intrusive,” “adds value” and “enhances the experience” when outlining what they believe would make for a compelling mobile advertising experience.
As a matter of fact, this approach sounds a lot like what we have been saying for quite some time. And we know this user experience is achievable, since we pioneered and have been executing this type of advertising on mobile for years.
The vast majority of these companies are very smart, and they’re going to figure out the best ways to reach mobile users with advertising. However, it’s not that easy. Data shows that the advertising tactics that worked for the Web simply don’t translate to mobile. Mobile isn’t a miniaturized version of the Web; it’s an entirely new experience that is incredibly personal with its own method of engagement. Rather than scaling down Web solutions onto phones and tablets, we realized mobile is a unique medium that requires a unique solution.
To that end, we’ve seen what works when it comes to mobile advertising. Our perspective is that the mobile advertising experience should be built on three key pillars to achieve success with consumers:
As companies (advertising or otherwise) further integrate mobile into their strategy, it’s important they remember why mobile devices became so popular with consumers in the first place. If they keep those core principals in mind when approaching consumers, they’re much more likely to succeed.Many of the biggest Internet companies have spoken widely about mobile strategy and revenue. While these tech moguls reinforce that mobile is a valuable and growing space, they acknowledge there are growing pains as they work to monetize Internet entities in mobile — especially when it comes to advertising.
However, I’m continually pleased to hear executives from these companies use phrases like “not intrusive,” “adds value” and “enhances the experience” when outlining what they believe would make for a compelling mobile advertising experience.
As a matter of fact, this approach sounds a lot like what we have been saying for quite some time. And we know this user experience is achievable, since we pioneered and have been executing this type of advertising on mobile for years.
The vast majority of these companies are very smart, and they’re going to figure out the best ways to reach mobile users with advertising. However, it’s not that easy. Data shows that the advertising tactics that worked for the Web simply don’t translate to mobile. Mobile isn’t a miniaturized version of the Web; it’s an entirely new experience that is incredibly personal with its own method of engagement. Rather than scaling down Web solutions onto phones and tablets, we realized mobile is a unique medium that requires a unique solution.
To that end, we’ve seen what works when it comes to mobile advertising. Our perspective is that the mobile advertising experience should be built on three key pillars to achieve success with consumers:
As companies (advertising or otherwise) further integrate mobile into their strategy, it’s important they remember why mobile devices became so popular with consumers in the first place. If they keep those core principals in mind when approaching consumers, they’re much more likely to succeed.Many of the biggest Internet companies have spoken widely about mobile strategy and revenue. While these tech moguls reinforce that mobile is a valuable and growing space, they acknowledge there are growing pains as they work to monetize Internet entities in mobile — especially when it comes to advertising.
However, I’m continually pleased to hear executives from these companies use phrases like “not intrusive,” “adds value” and “enhances the experience” when outlining what they believe would make for a compelling mobile advertising experience.
As a matter of fact, this approach sounds a lot like what we have been saying for quite some time. And we know this user experience is achievable, since we pioneered and have been executing this type of advertising on mobile for years.
The vast majority of these companies are very smart, and they’re going to figure out the best ways to reach mobile users with advertising. However, it’s not that easy. Data shows that the advertising tactics that worked for the Web simply don’t translate to mobile. Mobile isn’t a miniaturized version of the Web; it’s an entirely new experience that is incredibly personal with its own method of engagement. Rather than scaling down Web solutions onto phones and tablets, we realized mobile is a unique medium that requires a unique solution.
To that end, we’ve seen what works when it comes to mobile advertising. Our perspective is that the mobile advertising experience should be built on three key pillars to achieve success with consumers:
As companies (advertising or otherwise) further integrate mobile into their strategy, it’s important they remember why mobile devices became so popular with consumers in the first place. If they keep those core principals in mind when approaching consumers, they’re much more likely to succeed.Many of the biggest Internet companies have spoken widely about mobile strategy and revenue. While these tech moguls reinforce that mobile is a valuable and growing space, they acknowledge there are growing pains as they work to monetize Internet entities in mobile — especially when it comes to advertising.
However, I’m continually pleased to hear executives from these companies use phrases like “not intrusive,” “adds value” and “enhances the experience” when outlining what they believe would make for a compelling mobile advertising experience.
As a matter of fact, this approach sounds a lot like what we have been saying for quite some time. And we know this user experience is achievable, since we pioneered and have been executing this type of advertising on mobile for years.
The vast majority of these companies are very smart, and they’re going to figure out the best ways to reach mobile users with advertising. However, it’s not that easy. Data shows that the advertising tactics that worked for the Web simply don’t translate to mobile. Mobile isn’t a miniaturized version of the Web; it’s an entirely new experience that is incredibly personal with its own method of engagement. Rather than scaling down Web solutions onto phones and tablets, we realized mobile is a unique medium that requires a unique solution.
To that end, we’ve seen what works when it comes to mobile advertising. Our perspective is that the mobile advertising experience should be built on three key pillars to achieve success with consumers:
As companies (advertising or otherwise) further integrate mobile into their strategy, it’s important they remember why mobile devices became so popular with consumers in the first place. If they keep those core principals in mind when approaching consumers, they’re much more likely to succeed.Many of the biggest Internet companies have spoken widely about mobile strategy and revenue. While these tech moguls reinforce that mobile is a valuable and growing space, they acknowledge there are growing pains as they work to monetize Internet entities in mobile — especially when it comes to advertising.
However, I’m continually pleased to hear executives from these companies use phrases like “not intrusive,” “adds value” and “enhances the experience” when outlining what they believe would make for a compelling mobile advertising experience.
As a matter of fact, this approach sounds a lot like what we have been saying for quite some time. And we know this user experience is achievable, since we pioneered and have been executing this type of advertising on mobile for years.
The vast majority of these companies are very smart, and they’re going to figure out the best ways to reach mobile users with advertising. However, it’s not that easy. Data shows that the advertising tactics that worked for the Web simply don’t translate to mobile. Mobile isn’t a miniaturized version of the Web; it’s an entirely new experience that is incredibly personal with its own method of engagement. Rather than scaling down Web solutions onto phones and tablets, we realized mobile is a unique medium that requires a unique solution.
To that end, we’ve seen what works when it comes to mobile advertising. Our perspective is that the mobile advertising experience should be built on three key pillars to achieve success with consumers:
As companies (advertising or otherwise) further integrate mobile into their strategy, it’s important they remember why mobile devices became so popular with consumers in the first place. If they keep those core principals in mind when approaching consumers, they’re much more likely to succeed.Many of the biggest Internet companies have spoken widely about mobile strategy and revenue. While these tech moguls reinforce that mobile is a valuable and growing space, they acknowledge there are growing pains as they work to monetize Internet entities in mobile — especially when it comes to advertising.
However, I’m continually pleased to hear executives from these companies use phrases like “not intrusive,” “adds value” and “enhances the experience” when outlining what they believe would make for a compelling mobile advertising experience.
As a matter of fact, this approach sounds a lot like what we have been saying for quite some time. And we know this user experience is achievable, since we pioneered and have been executing this type of advertising on mobile for years.
The vast majority of these companies are very smart, and they’re going to figure out the best ways to reach mobile users with advertising. However, it’s not that easy. Data shows that the advertising tactics that worked for the Web simply don’t translate to mobile. Mobile isn’t a miniaturized version of the Web; it’s an entirely new experience that is incredibly personal with its own method of engagement. Rather than scaling down Web solutions onto phones and tablets, we realized mobile is a unique medium that requires a unique solution.
To that end, we’ve seen what works when it comes to mobile advertising. Our perspective is that the mobile advertising experience should be built on three key pillars to achieve success with consumers:
As companies (advertising or otherwise) further integrate mobile into their strategy, it’s important they remember why mobile devices became so popular with consumers in the first place. If they keep those core principals in mind when approaching consumers, they’re much more likely to succeed.Many of the biggest Internet companies have spoken widely about mobile strategy and revenue. While these tech moguls reinforce that mobile is a valuable and growing space, they acknowledge there are growing pains as they work to monetize Internet entities in mobile — especially when it comes to advertising.
However, I’m continually pleased to hear executives from these companies use phrases like “not intrusive,” “adds value” and “enhances the experience” when outlining what they believe would make for a compelling mobile advertising experience.
As a matter of fact, this approach sounds a lot like what we have been saying for quite some time. And we know this user experience is achievable, since we pioneered and have been executing this type of advertising on mobile for years.
The vast majority of these companies are very smart, and they’re going to figure out the best ways to reach mobile users with advertising. However, it’s not that easy. Data shows that the advertising tactics that worked for the Web simply don’t translate to mobile. Mobile isn’t a miniaturized version of the Web; it’s an entirely new experience that is incredibly personal with its own method of engagement. Rather than scaling down Web solutions onto phones and tablets, we realized mobile is a unique medium that requires a unique solution.
To that end, we’ve seen what works when it comes to mobile advertising. Our perspective is that the mobile advertising experience should be built on three key pillars to achieve success with consumers:
As companies (advertising or otherwise) further integrate mobile into their strategy, it’s important they remember why mobile devices became so popular with consumers in the first place. If they keep those core principals in mind when approaching consumers, they’re much more likely to succeed.Many of the biggest Internet companies have spoken widely about mobile strategy and revenue. While these tech moguls reinforce that mobile is a valuable and growing space, they acknowledge there are growing pains as they work to monetize Internet entities in mobile — especially when it comes to advertising.
However, I’m continually pleased to hear executives from these companies use phrases like “not intrusive,” “adds value” and “enhances the experience” when outlining what they believe would make for a compelling mobile advertising experience.
As a matter of fact, this approach sounds a lot like what we have been saying for quite some time. And we know this user experience is achievable, since we pioneered and have been executing this type of advertising on mobile for years.
The vast majority of these companies are very smart, and they’re going to figure out the best ways to reach mobile users with advertising. However, it’s not that easy. Data shows that the advertising tactics that worked for the Web simply don’t translate to mobile. Mobile isn’t a miniaturized version of the Web; it’s an entirely new experience that is incredibly personal with its own method of engagement. Rather than scaling down Web solutions onto phones and tablets, we realized mobile is a unique medium that requires a unique solution.
To that end, we’ve seen what works when it comes to mobile advertising. Our perspective is that the mobile advertising experience should be built on three key pillars to achieve success with consumers:
As companies (advertising or otherwise) further integrate mobile into their strategy, it’s important they remember why mobile devices became so popular with consumers in the first place. If they keep those core principals in mind when approaching consumers, they’re much more likely to succeed.Many of the biggest Internet companies have spoken widely about mobile strategy and revenue. While these tech moguls reinforce that mobile is a valuable and growing space, they acknowledge there are growing pains as they work to monetize Internet entities in mobile — especially when it comes to advertising.
However, I’m continually pleased to hear executives from these companies use phrases like “not intrusive,” “adds value” and “enhances the experience” when outlining what they believe would make for a compelling mobile advertising experience.
As a matter of fact, this approach sounds a lot like what we have been saying for quite some time. And we know this user experience is achievable, since we pioneered and have been executing this type of advertising on mobile for years.
The vast majority of these companies are very smart, and they’re going to figure out the best ways to reach mobile users with advertising. However, it’s not that easy. Data shows that the advertising tactics that worked for the Web simply don’t translate to mobile. Mobile isn’t a miniaturized version of the Web; it’s an entirely new experience that is incredibly personal with its own method of engagement. Rather than scaling down Web solutions onto phones and tablets, we realized mobile is a unique medium that requires a unique solution.
To that end, we’ve seen what works when it comes to mobile advertising. Our perspective is that the mobile advertising experience should be built on three key pillars to achieve success with consumers:
As companies (advertising or otherwise) further integrate mobile into their strategy, it’s important they remember why mobile devices became so popular with consumers in the first place. If they keep those core principals in mind when approaching consumers, they’re much more likely to succeed.Many of the biggest Internet companies have spoken widely about mobile strategy and revenue. While these tech moguls reinforce that mobile is a valuable and growing space, they acknowledge there are growing pains as they work to monetize Internet entities in mobile — especially when it comes to advertising.
However, I’m continually pleased to hear executives from these companies use phrases like “not intrusive,” “adds value” and “enhances the experience” when outlining what they believe would make for a compelling mobile advertising experience.
As a matter of fact, this approach sounds a lot like what we have been saying for quite some time. And we know this user experience is achievable, since we pioneered and have been executing this type of advertising on mobile for years.
The vast majority of these companies are very smart, and they’re going to figure out the best ways to reach mobile users with advertising. However, it’s not that easy. Data shows that the advertising tactics that worked for the Web simply don’t translate to mobile. Mobile isn’t a miniaturized version of the Web; it’s an entirely new experience that is incredibly personal with its own method of engagement. Rather than scaling down Web solutions onto phones and tablets, we realized mobile is a unique medium that requires a unique solution.
To that end, we’ve seen what works when it comes to mobile advertising. Our perspective is that the mobile advertising experience should be built on three key pillars to achieve success with consumers:
As companies (advertising or otherwise) further integrate mobile into their strategy, it’s important they remember why mobile devices became so popular with consumers in the first place. If they keep those core principals in mind when approaching consumers, they’re much more likely to succeed.