There is no arguing the significance of the mobile gaming market: global revenue is projected surpass $50B in 2017 and grow an additional 15% in 2018. Yet, many marketers have been slow to embrace the medium — often due to misconceptions about audience quality or diversity, or to lack of information on how to best connect with this audience.
Tapjoy’s Modern Mobile Gamer report is designed to help marketers better understand the preferences and behaviors of today’s mobile gamer. In our latest edition, we surveyed over 20,000 individuals across North America and Europe to explore projected gaming trends and behaviors for the upcoming holiday season. Here are a few highlights from the report:
To learn more, download the complete report . For more information about how Tapjoy can help you maximize your revenue this holiday season, contact our team.