Tapjoy’s In-Game Ads Crush Mobile Industry Norms For Branding Metrics, Comscore Finds

One of the leading mobile industry’s leading platforms for advertising in mobile games — Tapjoy — is out with new data. And MAW was privy to an advanced first look.

Findings of an extensive study carried out by comScore showed that Tapjoy’s mobile advertising products were found to be significantly more effective for driving lift in key brand metrics compared to mobile norms.”

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