May 24th, 2018

Tapjoy’s App of the Month: Design Home by Glu Mobile

alt Tapjoy


Abstract Sparkler Light #1


Tapjoy kicks off our new “App of the Month” column by taking a look at an app that has become one of the favorites around our office.

App: Design Home

Developer: Glu Mobile

Launch Date: November 17, 2016

The Skinny

Design Home lets you live the life of an interior decorator by decorating a variety of cool and unusual rooms and houses, from island getaway homes to luxury high-rise apartments. Pick from a huge variety of furniture and accessories from high-end, real-world brands like Design Within Reach, Serena & Lily, Taylor Burke Home and more. It also offers PvP action through interactive design challenges that pit players against one another to see who can design the best room according to their peers. It’s a great opportunity to sharpen your interior design skills by creating the home of your dream!

The Numbers
In its first year, Design Home generated 30 million downloads and brought in $71.5 million for Glu. At that time, the company reported that the game had more than a million DAUs, who had designed 500 million rooms altogether. Earlier this month, Glu CEO Nick Earl credited Design Home (along with the Kim Kardashian franchise) with the company’s recent growth, which was up 43% year-over-year in Q1.

Virtual Economy

Design Home employs a dual economy in which Cash and Diamonds are used to buy things like furniture and accessories. The storefront offers plenty to choose from, from the most basic furniture to the finest accoutrements. You can also purchase Keys for taking part in challenges and voting in competitions. Diamonds can be bought via IAP or earned for free through Tapjoy by watching rewarded videos or taking part in our Offerwall Plus.

The Consensus

Design Home gets five out of five stars from Tapjoy for its originality, fun factor, well-balanced economy, and impressive array of virtual items and big design brands.


GAME ON: Tapjoy Offerwall Sees eCPMs of $1500+

Mobile Game Ads Streaming Brands

How Streaming Brands Can Win With Mobile Game Advertising


Tapjoy Is Now Available on DV360!