Tapjoy Upgrades Its Industry-Leading Offerwall With the Launch of Offerwall Plus

SAN FRANCISCO — February 7, 2017 — Tapjoy, the leading platform for mobile advertising and app monetization, today launched a significantly enhanced version of its industry leading offerwall. Known as Offerwall Plus, the new app monetization unit features upgrades including an improved user flow, developer customization capabilities, an enhanced graphical interface, and more. Offerwall Plus is now available for all mobile app developers through the Tapjoy SDK.The Tapjoy Offerwall features thousands of opt-in, rewarded advertisements from hundreds of leading brands and trusted advertising partners. Developers can integrate the Offerwall anywhere in their apps to let consumers earn free in-app currency by engaging with the ads of their choice. In beta testing, Offerwall Plus drove a 20 percent increase in Average Revenue Per Daily Active Visitor to the ad unit over Tapjoy’s traditional Offerwall, as well as a similar increase in net eCPM.

The Tapjoy Offerwall features thousands of opt-in, rewarded advertisements from hundreds of leading brands and trusted advertising partners. Developers can integrate the Offerwall anywhere in their apps to let consumers earn free in-app currency by engaging with the ads of their choice. In beta testing, Offerwall Plus drove a 20 percent increase in Average Revenue Per Daily Active Visitor to the ad unit over Tapjoy’s traditional Offerwall, as well as a similar increase in net eCPM.

“Getting started with Tapjoy’s Offerwall Plus was extremely simple, and we love how it is seamlessly integrated with the look and feel of our game,” said Bryan Davis, Senior Vice President, Business Development at Big Blue Bubble. “We are excited about the improvements, and expect to see even better user engagement moving forward.”

Enhancements found in Offerwall Plus include:

• Customization: Developers can now make the Offerwall appear native to their app by completely customizing its look and feel. A top header section can be added with whatever color, text and image the developer chooses. The Offerwall’s color scheme can be altered with just a few clicks on the Tapjoy dashboard to feature a practically limitless variety of options. And alongside each offer, where it indicates how much currency a user stands to earn, an app’s currency icon can be used instead of text.
• Offer Instructions & Dismissal Overlay: When a user taps on an offer, the instructions for how to complete the offer are now presented in an overlay instead of rendering a new page. When the overlay is dismissed, the user is taken back to exactly where they were in the Offerwall. Offerwall Plus will not re-render like the old Offerwall, providing a faster and improved user experience.
• Full-Screen Message: Developers now have the option of presenting a full-screen message prior to the Offerwall appearing, enabling the developer to insert any type of message they’d like, such as notifying users of rewards or promoting special events. The transition from this splash page to the Offerwall can be customized so that it occurs by tapping, swiping up, or simply after five seconds. This page also acts as filler content while Offerwall is prerendering, making the load time feel instant.

“Tapjoy pioneered the mobile offerwall back in 2010, and for years, app developers have trusted the Tapjoy Offerwall to give their users an easy, reliable and rewarding way to gain access to in-app currency and premium content,” said Jeff Drobick, Tapjoy’s chief product officer. “With the release of Offerwall Plus, we have revamped one of our most popular monetization products to be even more user friendly than before, while giving developers additional tools to make the Offerwall a more native part of their app.”

No engineering work is required by existing Tapjoy developers to integrate Offerwall Plus. It can simply be turned on through the Tapjoy dashboard. New developers interested in adding Offerwall Plus to their apps can create an account and download the Tapjoy SDK at www.tapjoy.com.

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About Tapjoy
Tapjoy’s mission is to help advertisers engage with mobile consumers through an in-app mobile value exchange. The company’s rewarded advertising platform for mobile apps uses market leading data science and predictive analytics to drive deeper engagement and more targeted advertising with each and every user. Tapjoy’s global reach is currently more than 520MM monthly active users (October, 2016). Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

© 2017 Tapjoy, Inc. All rights reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

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