Tapjoy Shares Insights into the Taiwan Market

Tapjoy is finding more and more opportunities for mainland China’s game developers to invest in the Taiwanese market. Last week, Tapjoy hosted over 40 high-level members of the Chinese game development community with the goal of making them aware of what we’re seeing take place in Taiwan.

event03

Attendees hailed from Joymaster, Pillar Digital, Vistone, Tencent Game, Lakoo, CMGE, Sina Game, GY Games, and more. gathered at Beijing’s famous internet-themed cafe 3W Coffee to see presentations from guest speakers knowledgeable on the subject. We invited Daniel Ye (葉冠義), CEO and President from Taiwan Pillar Digital Inc., and Haiyan Liang (梁海燕) , Business Developer Manager from Taiwan Joymaster Inc.

The presenters introduced the current situation of Taiwan Android and iOS market including reach, inventory, trends, popular mobile games, strategy and other valuable information. Despite its relatively small size and limited population, Taiwan’s mobile market is starting to bloom, especially on Android. With conversions greatly exceeding expectations, the speakers — and Tapjoy — believe this is the right time for mainland developers to get involved in Taiwan’s market.

EllenCui

Additionally, Ellen Cui, Senior Manager of Developer Community from Tapjoy, introduced Tapjoy’s pay-per-engagement and reconnect ad units and shared successful developer case studies. PPE is playing an important role in Tapjoy Mobile Value Exchange® platform; it’s more than just acquiring users, it’s acquiring valuable, real users who are truly interested in those apps — something our local competitors lack.

This event gave our developers a great opportunity to network in a comfortable setting, and meet people who share similar goals. We plan more useful events like this in the future.

Tapjoy is finding more and more opportunities for mainland China’s game developers to invest in the Taiwanese market. Last week, Tapjoy hosted over 40 high-level members of the Chinese game development community with the goal of making them aware of what we’re seeing take place in Taiwan.

event03

Attendees hailed from Joymaster, Pillar Digital, Vistone, Tencent Game, Lakoo, CMGE, Sina Game, GY Games, and more. gathered at Beijing’s famous internet-themed cafe 3W Coffee to see presentations from guest speakers knowledgeable on the subject. We invited Daniel Ye (葉冠義), CEO and President from Taiwan Pillar Digital Inc., and Haiyan Liang (梁海燕) , Business Developer Manager from Taiwan Joymaster Inc.

The presenters introduced the current situation of Taiwan Android and iOS market including reach, inventory, trends, popular mobile games, strategy and other valuable information. Despite its relatively small size and limited population, Taiwan’s mobile market is starting to bloom, especially on Android. With conversions greatly exceeding expectations, the speakers — and Tapjoy — believe this is the right time for mainland developers to get involved in Taiwan’s market.

EllenCui

Additionally, Ellen Cui, Senior Manager of Developer Community from Tapjoy, introduced Tapjoy’s pay-per-engagement and reconnect ad units and shared successful developer case studies. PPE is playing an important role in Tapjoy Mobile Value Exchange® platform; it’s more than just acquiring users, it’s acquiring valuable, real users who are truly interested in those apps — something our local competitors lack.

This event gave our developers a great opportunity to network in a comfortable setting, and meet people who share similar goals. We plan more useful events like this in the future.

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