[:en]PuzzleSocial recently turned to Tapjoy to help generate incremental revenue for its hit game, Daily Celebrity Crossword™. Through a combination of a Sephora-branded Puzzle, Rich Media Campaigns and a Currency Sale, Tapjoy helped the game lift its revenue 79% and have the best weekend in its 3-year history;
As the F2P mobile game market matures, so developers are having to think much more carefully about their players and what appeals to them. Obviously, a key part of this is gameplay.
But understanding what brands players like and then coming up with ways of getting those brands into the game in a complimentary way, is equally important.
That’s what New York developer PuzzleSocial managed to do with cosmetics brand Sephora in a recent campaign in its game Daily Celebrity Crossword.
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