Tapjoy was featured in several categories of AppsFlyer’s latest Performance Index, including a place on the Top 15 overall universal ranking.
Tapjoy clearly had an impressive 2018 in terms of mobile performance, because the accolades keep pouring in. Just one month after we were featured in Singular’s 2019 ROI Index, Tapjoy received a notable mention in AppsFlyer’s newly-released Performance Index.
The Performance Index is an industry standard report card that ranks advertising networks in terms of performance, growth, volume, and overall ROI. This is AppsFlyer’s eighth edition of the report, which measures 20 billion installs and 39 billion app opens during H2 2018. Tapjoy did quite well, all things considered — we ranked in nine global indexes and several regional indexes. Here’s the global list:
- Gaming Performance – Universal – Casual: 7th in volume, 13th in power
- Gaming Performance – Universal – Midcore & Strategy: 6th in volume, 13th in power
- Gaming Performance – Universal – Social Casino: 5th in volume, 11th in power
- Gaming Performance – Universal – All Categories: 7th in volume, 15th in power
- Non-Gaming Performance – Universal – All Categories: 11th in volume, 15th in power
- Gaming ROI – Midcore & Strategy: 9th place
- Gaming ROI – Social Casino: 11th place
- Gaming ROI – All Categories: 14th place
“We’re absolutely pleased to see Tapjoy featured so prominently on AppsFlyer’s latest Performance Index,” Sarah Chafer, SVP Global Performance at Tapjoy said. “This is further evidence that Tapjoy is maximizing engagement with the most successful apps on our platform, be they gaming or entertainment.”
But it gets better. Tapjoy was also referenced as one of the premium ad networks that have started cutting into Facebook and Google’s gaming performance growth.
“The superiority of Facebook and Google — aka the duopoly — in the digital ad space is a well-known fact. It is also widely perceived that their domination is only growing with time,” AppsFlyer writes. “However, in-app install advertising, it is worth noting that although their combined market share is significant, it’s not growing.
“Interestingly, we found that their share in the non-gaming space was 45% higher than in gaming. The reason for this is that several premium SDK networks — namely AppLovin, ironSource, Unity Ads, Vungle, and Tapjoy — have been focusing their efforts to meet the demands of gaming apps, leading to an increasingly larger piece of the pie.”
You can check out the full index right here to read the full rankings and various industry insights. We’d like to thank AppsFlyer for compiling this report, and congratulate everyone else who was featured! Good luck for 2019!
Looking to brush up your mobile marketing fundamentals? Take a look at our latest strategy article, “What Is Mobile Advertising?”