AppsFlyer just released the latest edition of its Performance Index, which helps app marketers find trusted media partners by ranking them in terms of retention, growth, and other metrics. We’re thrilled to announce that Tapjoy has ranked highly in a number of categories, including the brand-new IAP and IAA Indexes. The IAP Index “highlights pure performance media sources and optimization direction,” according to AppsFlyer. The IAA, meanwhile, measures in-app advertising as a key revenue stream.
Performance Index XI evaluated 495 networks from January to June 2020, measuring 27 billion installs, 14,000 apps, and 58 billion app opens. Along with top-20 placements in the Retention Index, which ranks media sources by their ability to drive users with the best retention rates, Tapjoy also ranked in the top ten in two new indexes for in-app purchases (IAP) and in-app advertising (IAA).
Here’s the full list of Tapjoy accolades:
Retention (previously Performance) — Overall
Retention — Gaming
IAP — Overall
IAP — Gaming — All Categories
IAP — Gaming — Casual
IAP — Gaming — Hardcore
IAP — Gaming — Strategy
IAP — Gaming — Midcore
IAP — Gaming — Simulation
IAP — Gaming — Social Casino
IAA — Overall
IAA — Hyper Casual
Tapjoy is no stranger to the AppsFlyer Performance Index, having ranked on previous iterations as well. “We’re honored that AppsFlyer has ranked us highly among the nearly 500 networks it evaluated,” said Sarah Chafer EVP of Global Ad Sales at Tapjoy. “We’re especially proud to be prominently featured in the IAP and IAA Indexes in their first year of publication. Our marketing strategists are always hard at work helping advertisers and publishers get more out of the mobile ad ecosystem, and it’s great to see those efforts recognized.”
You can read Performance Index XI in its entirety here. Congratulations to everyone who ranked in the latest index! We’d also like to thank AppsFlyer for conducting and compiling this comprehensive, vital research.