Marketing intelligence platform Singular has announced the rankings for the 2021 ROI Index, an annual report examining the revenue-generating potential of mobile ad networks. After a comprehensive analysis of more than 500 networks, Singular has once again included Tapjoy among its top performers! We’re thrilled to be recognized as a top media source for advertisers and publishers.
What is the Singular ROI Index?
The Singular ROI Index is a comprehensive analysis of over 500 ad networks. Rather than study network size or revenue, Singular focuses specifically on ROI to determine which networks are providing the best value for their partners. For the 2021 Index, Singular looked at data from almost $10B in ad spend and $3B in app installs, specifically studying spend, fraud rate, reach, click-to-install ratio, direct ROI, and retention.
Here are some of our favorite insights from the 2021 Singular ROI Index:
- Tapjoy continues to be a global leader in gaming ROI on both iOS and Android!
- We’re a top performer on the Android platform, where we ranked highly for overall global ROI. We’re also Android ROI leaders in the APAC, EMEA, and North American regions specifically.
- When it comes to retention, Tapjoy is one of the ten best networks on Android globally.
- Based on Tapjoy’s performance on the 2021 ROI Index, Singular listed Tapjoy as one of its overall best bet networks.
“We’re thrilled to once again be listed as a top ad network in the Singular ROI Index,” said Sarah Chafer, EVP of Global Ad Sales at Tapjoy. “Even though 2020 was a challenging year for many in the mobile advertising industry, we continued to strengthen our relationships with advertisers and publishers while ensuring that our partners saw consistently strong ROI results. I want to thank the entire Tapjoy team for their continuing hard work, creativity, and dedication.”