September 27th, 2018

Tapjoy Ranked as “Top 10 Media Source” in the AppsFlyer Performance Index

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Edition VII of the industry-standard AppsFlyer Performance Index is out, and Tapjoy is ranked as a Top 10 media source in several categories, including the critical Global ROI Index!

The AppsFlyer Performance Index provides app marketer with the most in-depth and comprehensive look at the performance of all major mobile media sources across the entire industry. Looking at performance of media sources from the first half of 2018, this latest edition analyzes 14.5 billion installs and 25 billion app opens of over 8,000 apps.

“We are extremely proud to be a trusted partner of AppsFlyer and to be recognized as a top trusted media source,” said Sarah Chafer, SVP, Performance Sales at Tapjoy. “As a leader in the mobile app industry for over 10 years, we continue to focus and evolve our efforts to meet the needs of our partners by combating fraud & providing transparency, while delivering the volume, quality and performance that the industry deserves.”

The report’s Global ROI Index calculates each media source’s “clean revenue figure” based on its regional poaching fraud rate. We take particular pride in this ranking because our focus is steadfast on delivering high-quality installs that convert to profitable customers. We are proud to join other high-caliber media sources in the Top 10 of the Global ROI Index such as Apple Search Ads, Facebook, Google Ads and Snapchat.

Other categories that Tapjoy is ranked as a top media source include:

  • Universal/Gaming: All Categories
  • Universal/Gaming: Casual
  • Universal/Gaming: Midcore & Strategy
  • Universal/Gaming: Casino & Gambling
  • Universal/Non-Gaming: All Categories
  • Universal/Non-Gaming: Life & Culture
  • Universal/Non-Gaming: Utility
  • Universal/Non-Gaming: Shopping North
  • America/Gaming Latin America/Gaming
  • Western Europe/Gaming
  • Eastern Europe/Gaming
  • Southeast Asia/Gaming
  • Japan and Korea/Gaming
  • Greater China/Gaming
  • Australia and New Zealand/Gaming

Please join us in congratulating the other Top 10 media sources and in encouraging AppsFlyer to continue publishing this important research!


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