Tapjoy Partners with Media Do to Provide Advertising Monetization for eBook Stores

The partnership will maximize the monetization of digital content for ebook developers through Tapjoy’s extensive value exchange platform

Tokyo, Japan—January, 14 2021—Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization company, today announced a partnership with Media Do (www.mediado.jp/english/), an eBook distributor and delivery solutions[吉田1] , to provide ad monetization services for eBook stores.

The partnership combines Media Do’s expertise in ebook distribution with Tapjoy’s industry leading app monetization platform. The partnership will provide solutions for eBook stores that enable them to monetize their content by leveraging Tapjoy’s value exchange advertising platform, which reaches over 1 billion monthly active users worldwide. The initial success of the partnership has resulted in the accelerated monetization of Manga Zero, a manga (Japanese comics) reader app operated by Nagisa Inc., a Media Do group company.

“By forming a global business alliance with Media Do, which has been providing solutions to maximize ebook distribution for many years, we aim to provide more ebook operators with unique monetization solutions that will delight consumers,” said Masakazu Murakami, General Manager, Developer Relations of Tapjoy. “We look forward to the next step in our partnership by leveraging our global footprint to facilitate the global expansion of high-quality Japanese ebook content beyond the success we are already seeing in Japan.”

“We are very pleased to partner with Tapjoy, a company that has set a global standard for app monetization” said Atsushi Mizoguchi, CBDO (Chief Business Development Officer) and Director of Media Do. “The ebook market has seen tremendous growth over the past few years, and the manga app advertising market has been growing at a remarkable rate as well. Through this partnership, we hope to increase the number of users who read as much manga as possible, regardless of whether they read it on paper or in eBook, which in turn will lead to the creation of new content.”

 

About Tapjoy

Tapjoy is a leading mobile advertising and app monetization company. Our platform empowers advertisers to connect with over 1 billion monthly active users through value exchange advertising that drives awareness, engagement and the metrics that matter most to their overall growth. Meanwhile, companies such as Scopely, Glu, Ludia and many of the Top 200 grossing app publishers trust our platform to monetize their content, grow their audiences and reward their users. Founded in 2007 and headquartered in San Francisco, Tapjoy is a global organization with more than a dozen offices worldwide. For more information, visit www.tapjoy.com.

 

# # #

 

Media Contact:

Matt McAllister

Fluid Group

matt@fluidprgroup.com

 

Tapjoy Contact:

Lauren Baca

Sr. Director, Marketing

lauren.baca@tapjoy.com

 

About Media Do

Developing and providing distribution platforms and solutions to maximize the distribution of digital content to realize the “Unleashing a Virtuous Cycle of Literary Creation” with the mission to ” More Content for More People!”. The company is also engaged in content distribution and promotion business. We aim to contribute to the development of Japanese culture and the creation of a prosperous society.

Want to work at Tapjoy?

Find out why Tapjoy is the best place to work.