Tapjoy Partners with Industry Leaders to Bring Sophisticated User Level Segmentation and Predictive Analytics to Mobile Ad Mediation

SAN FRANCISCO — February 18, 2015 — Tapjoy, the mobile industry’s leading personalized monetization platform, today announced it has partnered with several of the mobile industry’s leading ad mediation companies, including MoPub, Fyber and AerServ. These partnerships enable app developers to leverage best-in-class mediated ad demand in conjunction with sophisticated user level segmentation and predictive analytics. This combination drives optimal ad pricing and fill rates, while also ensuring that existing and predicted paying customers are not distracted with ads.

“Our goal is to give developers the unique combination of ad-tech and mar-tech tools they need to monetize their consumer audiences intelligently and effectively,” said Steve Wadsworth, Tapjoy’s CEO. “Tapjoy’s ad mediation strategy is to provide app developers with the ability to leverage our LTV Infrastructure for serving targeted, engaging and timely ads, regardless of the where the ad demand originates. Further, we are now complimenting these mediation offerings with Tapjoy’s rewarded video and full screen interstitial ad services.”

Tapjoy’s mediation partnerships offer two levels of integration for publishers:

• Platform Integration: Gives app publishers complete access to Tapjoy’s LTV Infrastructure for yield management of contextual marketing messages and ad demand from a variety of third-party ad sources. “Platform” publisher partners are able to analyze consumer behavior in real-time, segment based on historical or predicted in-app spending, and surface the optimal advertising mix for non-spending consumers. Tapjoy’s SDK seamlessly integrates mediator SDKs to allow app developers to serve ad demand from any number of third-party ad networks, based on fill-rate and overall eCPM performance. 
• Adapter Integration: Delivers Tapjoy’s premium rewarded video ad service via our mediation partners’ SDKs, enabling app developers to leverage Tapjoy’s deep portfolio of brand advertising partners.

“For successful app monetization, app developers need to work with flexible partners that offer full-stack solutions,” said Ross Barasch, Senior Director of Global Strategic Partnerships, Fyber. “Through this partnership, they’ll gain access to some of the strongest monetization platforms available — ultimately driving higher yield for their inventory.”

“As the market for mobile video advertising grows, it is becoming increasingly important for app developers to have the best-in-class tools required to monetize the format effectively,” said Andrew Gerhart, COO of AerServ. “Tapjoy’s platform provides an innovative approach to personalizing the content experience for every app consumer, and we are excited to include AerServ’s best-in-class video ad mediation with Tapjoy’s platform to offer app developers’ a powerful monetization solution.”

Tapjoy’s mediation partner services are now free to use for any developer who has integrated the latest Tapjoy SDK. Existing Tapjoy publishers can begin using mediation immediately by accessing it through their dashboard. New customers can request a free demo or sign up for an account through the Tapjoy website at www.tapjoy.com.

About Tapjoy
Tapjoy’s mission is to personalize the approach freemium mobile app publishers utilize to engage and monetize their consumers. The company’s personalized monetization platform is the only mobile LTV Infrastructure that combines a robust set of marketing and advertising services in a single data platform. Tapjoy’s SDK is used by 10,000 mobile apps with a global reach of more than 500 million monthly active users. Backed by J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco and has offices in Boston, New York, Los Angeles, Chicago, Santa Barbara, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

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