June 5th, 2013

Tapjoy Introduces New Targeting Features for Advertisers

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As we expand our advertising solutions, it’s more important than ever to incorporate additional enhancements and new features. With the recent launches of Reconnect and Pay Per Engagement, we’re excited to release improved navigation for country targeting and alpha releases for targeting App Store Categories and Device Languages.

Previously, partners were only able to country target a limited set of ads. We’ve now opened up country targeting to a wider advertising solution suite, like our recently released Reconnect and Pay Per Engagement. In order to further optimize spend, partners also want to have different bids for each targeted country and this functionality allows for increased flexibility for country targeting with different bids. For example, a partner may want to bid $1.00 for US (United States) and $2.00 for CA (Canada). This functionality exposes this ability to partners and allows them to change the $2.00 ad to include MX (Mexico) or any other country. Not only can partners change country targeting options for all ads, we’ve also released further enhancements to navigate between country targeted ads under the reporting and apps tab. For example, if an offer is targeting all countries and another offer is targeting CA (Canada) and US (United States), we’ll illustrate country information in the following format, Geo: Global and Geo: CA, US.

Furthermore, we have launched a few other targeting features to improve our advertisers ability to target users within the Tapjoy network. App Store Category targeting allows advertisers to target their offer to the official app categories listed in the iOS App Store and the Google Play store. For example, if I have a Social Poker game and I might want to only target apps in the Casino category within the iOS App Store. Advertisers can select as many categories as they want to increase the reach of their campaign. Also, we have added Language Targeting which allows an Advertiser to reach devices based on the language set on the device. For example, if a campaign wants to reach a Hispanic audience, an offer can be set to target Spanish and it will only show up on devices where the language is set to Spanish.

These new targeting improvements will help Advertisers reach their target audience more effectively leading to better conversions rates and a more relevant ad experience for their users.

Please contact your local Account Managers to take advantage of these new Targeting features! The navigation enhancements are now active and ready for advertisers to utilize via the dashboard.

And if you’re not already working with Tapjoy, please feel free to contact us here.

As we expand our advertising solutions, it’s more important than ever to incorporate additional enhancements and new features. With the recent launches of Reconnect and Pay Per Engagement, we’re excited to release improved navigation for country targeting and alpha releases for targeting App Store Categories and Device Languages.

Previously, partners were only able to country target a limited set of ads. We’ve now opened up country targeting to a wider advertising solution suite, like our recently released Reconnect and Pay Per Engagement. In order to further optimize spend, partners also want to have different bids for each targeted country and this functionality allows for increased flexibility for country targeting with different bids. For example, a partner may want to bid $1.00 for US (United States) and $2.00 for CA (Canada). This functionality exposes this ability to partners and allows them to change the $2.00 ad to include MX (Mexico) or any other country. Not only can partners change country targeting options for all ads, we’ve also released further enhancements to navigate between country targeted ads under the reporting and apps tab. For example, if an offer is targeting all countries and another offer is targeting CA (Canada) and US (United States), we’ll illustrate country information in the following format, Geo: Global and Geo: CA, US.

Furthermore, we have launched a few other targeting features to improve our advertisers ability to target users within the Tapjoy network. App Store Category targeting allows advertisers to target their offer to the official app categories listed in the iOS App Store and the Google Play store. For example, if I have a Social Poker game and I might want to only target apps in the Casino category within the iOS App Store. Advertisers can select as many categories as they want to increase the reach of their campaign. Also, we have added Language Targeting which allows an Advertiser to reach devices based on the language set on the device. For example, if a campaign wants to reach a Hispanic audience, an offer can be set to target Spanish and it will only show up on devices where the language is set to Spanish.

These new targeting improvements will help Advertisers reach their target audience more effectively leading to better conversions rates and a more relevant ad experience for their users.

Please contact your local Account Managers to take advantage of these new Targeting features! The navigation enhancements are now active and ready for advertisers to utilize via the dashboard. And if you’re not already working with Tapjoy, please feel free to contact us here.

As we expand our advertising solutions, it’s more important than ever to incorporate additional enhancements and new features. With the recent launches of Reconnect and Pay Per Engagement, we’re excited to release improved navigation for country targeting and alpha releases for targeting App Store Categories and Device Languages.

Previously, partners were only able to country target a limited set of ads. We’ve now opened up country targeting to a wider advertising solution suite, like our recently released Reconnect and Pay Per Engagement. In order to further optimize spend, partners also want to have different bids for each targeted country and this functionality allows for increased flexibility for country targeting with different bids. For example, a partner may want to bid $1.00 for US (United States) and $2.00 for CA (Canada). This functionality exposes this ability to partners and allows them to change the $2.00 ad to include MX (Mexico) or any other country. Not only can partners change country targeting options for all ads, we’ve also released further enhancements to navigate between country targeted ads under the reporting and apps tab. For example, if an offer is targeting all countries and another offer is targeting CA (Canada) and US (United States), we’ll illustrate country information in the following format, Geo: Global and Geo: CA, US.

Furthermore, we have launched a few other targeting features to improve our advertisers ability to target users within the Tapjoy network. App Store Category targeting allows advertisers to target their offer to the official app categories listed in the iOS App Store and the Google Play store. For example, if I have a Social Poker game and I might want to only target apps in the Casino category within the iOS App Store. Advertisers can select as many categories as they want to increase the reach of their campaign. Also, we have added Language Targeting which allows an Advertiser to reach devices based on the language set on the device. For example, if a campaign wants to reach a Hispanic audience, an offer can be set to target Spanish and it will only show up on devices where the language is set to Spanish.

These new targeting improvements will help Advertisers reach their target audience more effectively leading to better conversions rates and a more relevant ad experience for their users.

Please contact your local Account Managers to take advantage of these new Targeting features! The navigation enhancements are now active and ready for advertisers to utilize via the dashboard. And if you’re not already working with Tapjoy, please feel free to contact us here.

As we expand our advertising solutions, it’s more important than ever to incorporate additional enhancements and new features. With the recent launches of Reconnect and Pay Per Engagement, we’re excited to release improved navigation for country targeting and alpha releases for targeting App Store Categories and Device Languages.

Previously, partners were only able to country target a limited set of ads. We’ve now opened up country targeting to a wider advertising solution suite, like our recently released Reconnect and Pay Per Engagement. In order to further optimize spend, partners also want to have different bids for each targeted country and this functionality allows for increased flexibility for country targeting with different bids. For example, a partner may want to bid $1.00 for US (United States) and $2.00 for CA (Canada). This functionality exposes this ability to partners and allows them to change the $2.00 ad to include MX (Mexico) or any other country. Not only can partners change country targeting options for all ads, we’ve also released further enhancements to navigate between country targeted ads under the reporting and apps tab. For example, if an offer is targeting all countries and another offer is targeting CA (Canada) and US (United States), we’ll illustrate country information in the following format, Geo: Global and Geo: CA, US.

Furthermore, we have launched a few other targeting features to improve our advertisers ability to target users within the Tapjoy network. App Store Category targeting allows advertisers to target their offer to the official app categories listed in the iOS App Store and the Google Play store. For example, if I have a Social Poker game and I might want to only target apps in the Casino category within the iOS App Store. Advertisers can select as many categories as they want to increase the reach of their campaign. Also, we have added Language Targeting which allows an Advertiser to reach devices based on the language set on the device. For example, if a campaign wants to reach a Hispanic audience, an offer can be set to target Spanish and it will only show up on devices where the language is set to Spanish.

These new targeting improvements will help Advertisers reach their target audience more effectively leading to better conversions rates and a more relevant ad experience for their users.

Please contact your local Account Managers to take advantage of these new Targeting features! The navigation enhancements are now active and ready for advertisers to utilize via the dashboard. And if you’re not already working with Tapjoy, please feel free to contact us here.

As we expand our advertising solutions, it’s more important than ever to incorporate additional enhancements and new features. With the recent launches of Reconnect and Pay Per Engagement, we’re excited to release improved navigation for country targeting and alpha releases for targeting App Store Categories and Device Languages.

Previously, partners were only able to country target a limited set of ads. We’ve now opened up country targeting to a wider advertising solution suite, like our recently released Reconnect and Pay Per Engagement. In order to further optimize spend, partners also want to have different bids for each targeted country and this functionality allows for increased flexibility for country targeting with different bids. For example, a partner may want to bid $1.00 for US (United States) and $2.00 for CA (Canada). This functionality exposes this ability to partners and allows them to change the $2.00 ad to include MX (Mexico) or any other country. Not only can partners change country targeting options for all ads, we’ve also released further enhancements to navigate between country targeted ads under the reporting and apps tab. For example, if an offer is targeting all countries and another offer is targeting CA (Canada) and US (United States), we’ll illustrate country information in the following format, Geo: Global and Geo: CA, US.

Furthermore, we have launched a few other targeting features to improve our advertisers ability to target users within the Tapjoy network. App Store Category targeting allows advertisers to target their offer to the official app categories listed in the iOS App Store and the Google Play store. For example, if I have a Social Poker game and I might want to only target apps in the Casino category within the iOS App Store. Advertisers can select as many categories as they want to increase the reach of their campaign. Also, we have added Language Targeting which allows an Advertiser to reach devices based on the language set on the device. For example, if a campaign wants to reach a Hispanic audience, an offer can be set to target Spanish and it will only show up on devices where the language is set to Spanish.

These new targeting improvements will help Advertisers reach their target audience more effectively leading to better conversions rates and a more relevant ad experience for their users.

Please contact your local Account Managers to take advantage of these new Targeting features! The navigation enhancements are now active and ready for advertisers to utilize via the dashboard. And if you’re not already working with Tapjoy, please feel free to contact us here.

As we expand our advertising solutions, it’s more important than ever to incorporate additional enhancements and new features. With the recent launches of Reconnect and Pay Per Engagement, we’re excited to release improved navigation for country targeting and alpha releases for targeting App Store Categories and Device Languages.

Previously, partners were only able to country target a limited set of ads. We’ve now opened up country targeting to a wider advertising solution suite, like our recently released Reconnect and Pay Per Engagement. In order to further optimize spend, partners also want to have different bids for each targeted country and this functionality allows for increased flexibility for country targeting with different bids. For example, a partner may want to bid $1.00 for US (United States) and $2.00 for CA (Canada). This functionality exposes this ability to partners and allows them to change the $2.00 ad to include MX (Mexico) or any other country. Not only can partners change country targeting options for all ads, we’ve also released further enhancements to navigate between country targeted ads under the reporting and apps tab. For example, if an offer is targeting all countries and another offer is targeting CA (Canada) and US (United States), we’ll illustrate country information in the following format, Geo: Global and Geo: CA, US.

Furthermore, we have launched a few other targeting features to improve our advertisers ability to target users within the Tapjoy network. App Store Category targeting allows advertisers to target their offer to the official app categories listed in the iOS App Store and the Google Play store. For example, if I have a Social Poker game and I might want to only target apps in the Casino category within the iOS App Store. Advertisers can select as many categories as they want to increase the reach of their campaign. Also, we have added Language Targeting which allows an Advertiser to reach devices based on the language set on the device. For example, if a campaign wants to reach a Hispanic audience, an offer can be set to target Spanish and it will only show up on devices where the language is set to Spanish.

These new targeting improvements will help Advertisers reach their target audience more effectively leading to better conversions rates and a more relevant ad experience for their users.

Please contact your local Account Managers to take advantage of these new Targeting features! The navigation enhancements are now active and ready for advertisers to utilize via the dashboard. And if you’re not already working with Tapjoy, please feel free to contact us here.

As we expand our advertising solutions, it’s more important than ever to incorporate additional enhancements and new features. With the recent launches of Reconnect and Pay Per Engagement, we’re excited to release improved navigation for country targeting and alpha releases for targeting App Store Categories and Device Languages.

Previously, partners were only able to country target a limited set of ads. We’ve now opened up country targeting to a wider advertising solution suite, like our recently released Reconnect and Pay Per Engagement. In order to further optimize spend, partners also want to have different bids for each targeted country and this functionality allows for increased flexibility for country targeting with different bids. For example, a partner may want to bid $1.00 for US (United States) and $2.00 for CA (Canada). This functionality exposes this ability to partners and allows them to change the $2.00 ad to include MX (Mexico) or any other country. Not only can partners change country targeting options for all ads, we’ve also released further enhancements to navigate between country targeted ads under the reporting and apps tab. For example, if an offer is targeting all countries and another offer is targeting CA (Canada) and US (United States), we’ll illustrate country information in the following format, Geo: Global and Geo: CA, US.

Furthermore, we have launched a few other targeting features to improve our advertisers ability to target users within the Tapjoy network. App Store Category targeting allows advertisers to target their offer to the official app categories listed in the iOS App Store and the Google Play store. For example, if I have a Social Poker game and I might want to only target apps in the Casino category within the iOS App Store. Advertisers can select as many categories as they want to increase the reach of their campaign. Also, we have added Language Targeting which allows an Advertiser to reach devices based on the language set on the device. For example, if a campaign wants to reach a Hispanic audience, an offer can be set to target Spanish and it will only show up on devices where the language is set to Spanish.

These new targeting improvements will help Advertisers reach their target audience more effectively leading to better conversions rates and a more relevant ad experience for their users.

Please contact your local Account Managers to take advantage of these new Targeting features! The navigation enhancements are now active and ready for advertisers to utilize via the dashboard. And if you’re not already working with Tapjoy, please feel free to contact us here.

As we expand our advertising solutions, it’s more important than ever to incorporate additional enhancements and new features. With the recent launches of Reconnect and Pay Per Engagement, we’re excited to release improved navigation for country targeting and alpha releases for targeting App Store Categories and Device Languages.

Previously, partners were only able to country target a limited set of ads. We’ve now opened up country targeting to a wider advertising solution suite, like our recently released Reconnect and Pay Per Engagement. In order to further optimize spend, partners also want to have different bids for each targeted country and this functionality allows for increased flexibility for country targeting with different bids. For example, a partner may want to bid $1.00 for US (United States) and $2.00 for CA (Canada). This functionality exposes this ability to partners and allows them to change the $2.00 ad to include MX (Mexico) or any other country. Not only can partners change country targeting options for all ads, we’ve also released further enhancements to navigate between country targeted ads under the reporting and apps tab. For example, if an offer is targeting all countries and another offer is targeting CA (Canada) and US (United States), we’ll illustrate country information in the following format, Geo: Global and Geo: CA, US.

Furthermore, we have launched a few other targeting features to improve our advertisers ability to target users within the Tapjoy network. App Store Category targeting allows advertisers to target their offer to the official app categories listed in the iOS App Store and the Google Play store. For example, if I have a Social Poker game and I might want to only target apps in the Casino category within the iOS App Store. Advertisers can select as many categories as they want to increase the reach of their campaign. Also, we have added Language Targeting which allows an Advertiser to reach devices based on the language set on the device. For example, if a campaign wants to reach a Hispanic audience, an offer can be set to target Spanish and it will only show up on devices where the language is set to Spanish.

These new targeting improvements will help Advertisers reach their target audience more effectively leading to better conversions rates and a more relevant ad experience for their users.

Please contact your local Account Managers to take advantage of these new Targeting features! The navigation enhancements are now active and ready for advertisers to utilize via the dashboard. And if you’re not already working with Tapjoy, please feel free to contact us here.

As we expand our advertising solutions, it’s more important than ever to incorporate additional enhancements and new features. With the recent launches of Reconnect and Pay Per Engagement, we’re excited to release improved navigation for country targeting and alpha releases for targeting App Store Categories and Device Languages.

Previously, partners were only able to country target a limited set of ads. We’ve now opened up country targeting to a wider advertising solution suite, like our recently released Reconnect and Pay Per Engagement. In order to further optimize spend, partners also want to have different bids for each targeted country and this functionality allows for increased flexibility for country targeting with different bids. For example, a partner may want to bid $1.00 for US (United States) and $2.00 for CA (Canada). This functionality exposes this ability to partners and allows them to change the $2.00 ad to include MX (Mexico) or any other country. Not only can partners change country targeting options for all ads, we’ve also released further enhancements to navigate between country targeted ads under the reporting and apps tab. For example, if an offer is targeting all countries and another offer is targeting CA (Canada) and US (United States), we’ll illustrate country information in the following format, Geo: Global and Geo: CA, US.

Furthermore, we have launched a few other targeting features to improve our advertisers ability to target users within the Tapjoy network. App Store Category targeting allows advertisers to target their offer to the official app categories listed in the iOS App Store and the Google Play store. For example, if I have a Social Poker game and I might want to only target apps in the Casino category within the iOS App Store. Advertisers can select as many categories as they want to increase the reach of their campaign. Also, we have added Language Targeting which allows an Advertiser to reach devices based on the language set on the device. For example, if a campaign wants to reach a Hispanic audience, an offer can be set to target Spanish and it will only show up on devices where the language is set to Spanish.

These new targeting improvements will help Advertisers reach their target audience more effectively leading to better conversions rates and a more relevant ad experience for their users.

Please contact your local Account Managers to take advantage of these new Targeting features! The navigation enhancements are now active and ready for advertisers to utilize via the dashboard. And if you’re not already working with Tapjoy, please feel free to contact us here.

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