July 6th, 2017

Tapjoy In The News: 8 Things To Know About The Future Of Media In Japan

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“In-app advertising will be a major driver of mobile growth. Mobile advertising in Japan is already worth $3.5 billion, but is set to grow to $5.5 billion by 2021. Programmatic buying is helping things along, but platforms such as Line, which signed a deal with US app monetisation company Tapjoy last year, are likely to benefit strongly from increasing demand for advertising within mobile applications.”

Check out the full story here: http://www.campaignasia.com/article/8-things-to-know-about-the-future-of-media-in-japan/437735


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