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Expert tips for turning apps
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eBook
Understanding the mobile gaming and fast food connection
Yuval Dahan — May 01, 2024
Understanding how best to reach high-intent consumers at scale is critical for the growth of QSR brands. In this report, Unity surveyed 4,174 US-based consumers to explore the connection between mobile gaming and fast food consumption in order to find out whether mobile game players are a strong audience for QSRs.
    Case Study
    How Lotte Members boosted their ad revenue 20x and increased eCPM 10x with Tapjoy from Unity
    Lotte Members, L.Point
    Lotte Members is a membership rewards services platform that partners with 400,000 companies and reaches approximately 3...
    • monetization
    • offerwall
    • ...
      • tapjoy
    Blog
    How to maintain control and transparency with in-app bidding
    Savannah Cookson — Apr 16, 2024
    Compared to traditional waterfall instances, in-app bidding can be advantageous. However one concern raised within the c...
    • Game growth
    • in-app bidding
    • ...
      • monetization
    Blog
    Social networks are not enough: why you should diversify your app marketing channel mix
    Daniel Godley — Apr 15, 2024
    App marketers now have more capabilities than ever before to reach new audiences. Yet, despite the wealth of options ava...
    • apps
    • in-app bidding
    • ...
      • user acquisition

    Community subscribe – EN


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    Blog
    Addressing addressability: How brand marketers can adapt their mobile programmatic strategy
    Unity — Apr 10, 2024
    ATT and cookie deprecation signifies more than just a technological shift - it's a game-changer for marketers who are lo...
    • user acquisition
    Case Study
    How MWM multiplied their installs 2.5x and increased their event conversion by 15% with ironSource Ads’ tCPA optimizer
    MWM, Color Pop
    MWM is a top consumer app developer and publisher based in France, and home to AI-powered apps like Piano, Beat Maker Pr...
    • ua optimizer
    • user acquisition
    Case Study
    How Appynation optimized the Tapjoy Offerwall, multiplying iOS revenue 9x and increasing Android revenue 2x without cannibalizing IAP
    Appynation, Picture Cross
    Appynation is a UK-based mobile game developer and publisher known for their puzzle hits, including Picture Cross, Puzzl...
    • monetization
    • offerwall
    • ...
      • tapjoy
    Case Study
    How MY.GAMES transformed their monetization strategy and expanded their global reach with Tapjoy, increasing their Offerwall revenue by 181% without sacrificing any IAP revenue
    MY.GAMES, Rush Royale
    MY.GAMES is a leading game publisher and developer based in Amsterdam known for their arcade, RPG, shooter, simulation, ...
    • monetization
    • offerwall
    • ...
      • tapjoy

    Glossary – EN

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