February 23rd, 2017

Tapjoy Brings Its Interplay Ads To The Line Messenger App

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In case there was any remaining question about it, rewarded ads have officially gone mainstream. While mobile games have traditionally been the largest publishers to integrate Tapjoy’s opt-in, rewarded ads into their apps, we recently announced a partnership with the uber popular messenger app LINE to bring our ads to their audience as well.

With more than 220 million active users, LINE’s mobile messenger app offers free one-to-one and group messaging, voice and video calls, and more. LINE users are now able to earn LINE Points for free by engaging with advertisements from Tapjoy’s premium advertising partners. LINE Points can be used to enhance the chat experience by purchasing premium in-app stickers, themes and other types of content on LINE messenger app.

You can read all about it in publications like TheDrum, PocketGamer.biz, Tech Wire Asia, Mobile Advertising Watch, [a]list daily, DestinationCRM, and others, or read the release in our Press Room. And if you’re one of the millions of LINE users, be sure to check out all of our great ad offers to help you earn free LINE Points!

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