Tapjoy Brings Its Interplay Ads to the LINE Messenger App

Users can now earn LINE Points by engaging with ads from Tapjoy’s premium advertising partners

SAN FRANCISCO and TOKYO — December 13, 2016 — Tapjoy, the leading platform for mobile advertising and app monetization, announced today a collaboration with LINE Corporation to make Tapjoy’s premium Interplay advertisements available in the LINEmessenger app. With the agreement, Tapjoy becomes LINE’s partner for rewarded advertisements in more than 200 countries.

With more than 220 million active users, LINE’s mobile messenger app offers free one-to-one and group messaging, voice and video calls, and more. LINE users are now able to earn LINE Points for free by engaging with advertisements from Tapjoy’s premium advertising partners. LINE Points can be used to enhance the chat experience by purchasing premium in-app stickers, themes and other types of content on LINE messenger app.

“LINE has become one of the most popular apps in the world by helping people get closer to one another and by delivering a top-notch communication experience,” said Steve Wadsworth, president and CEO of Tapjoy. “Our Interplay ad platform is already the method of choice for millions of consumers to access premium content in their favorite apps, and we are excited to bring our platform to millions more people worldwide through this partnership with LINE.”

Tapjoy offers thousands of opt-in, rewarded advertisements from hundreds of big brands and trusted partners. The company rewards more than 500 million monthly users with virtual currency in apps across a broad spectrum of categories spanning games, entertainment, communication, health and fitness, finance, education, tools and more.

About Tapjoy

Tapjoy’s mission is to help advertisers engage with mobile consumers through an in-app mobile value exchange. The company’s rewarded advertising platform for mobile apps uses market leading data science and predictive analytics to drive deeper engagement and more targeted advertising with each and every user. Tapjoy’s SDK has been embedded in more than 270,000 apps globally and its global reach is currently more than 520MM monthly active users (December, 2014). Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

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