SAN FRANCISCO — March 14, 2018 — Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, announced today that 2017 was its strongest year ever, ending the year with five straight quarters of profitability. The growth was primarily driven by strong performance of Tapjoy’s rewarded video ad product, which experienced over 150 percent year-over-year increase in total video views and a 95 percent year-over-year hike in unique viewers. The company’s platform now reaches approximately 620 million monthly active users.
The rapid growth of Tapjoy’s video product can be attributed to new and expanded partnerships with the biggest names in mobile publishing, as well as to a number of new product innovations designed to make the mobile ad experience smarter, easier and more effective for marketers, publishers and consumers alike. In 2017, the company released several new additions to its Interplay™ Ad Suite, the industry’s leading platform for mobile value exchange advertising. This includes Interactive End Cards for rewarded video ads, which enable brands to turn traditional video ads into highly interactive, rich media ad experiences. The company also released several new offerings for publishers, including new features for its industry-leading Offerwall Plus, such as custom exchange rates, permanent currency sales, new customization abilities, full-screen notifications and more.
“It’s no coincidence that 2017 was Tapjoy’s best year ever,” said Shannon Jessup, Tapjoy’s chief revenue officer. “We have been pioneering the media value exchange model for over a decade, and have recently seen many of the world’s most influential brands embrace it in the same way that app publishers have for years. We believe that the industry is rapidly coming around to the fact that this quality-driven model offers the most value for all parties involved: consumers gain more control over their ad experiences; advertisers get better quality performance, transparency and accountability; and app publishers generate more revenue.”
During 2017, Tapjoy added to its platform approximately 9,700 new apps from about 1,900 publisher partners, including hit apps such as:
In 2017, Tapjoy also added dozens of Fortune 100 brands to its media value exchange platform, including leaders in entertainment, CPG, automotive and travel. A Tapjoy study released in June 2017 found that consumers prefer this type of advertising over mandatory ads such as pre-roll videos by a 4-to-1 margin.
Tapjoy’s Maximum Impact Platform™ provides mobile engagement and monetization services for leading advertisers and app developers. Advertisers rely on Tapjoy’s diverse suite of rewarded Interplay™ ads including video and rich media to impact performance. Developers utilize our tech mobile expertise to acquire and monetize users. The Tapjoy SDK is currently embedded in over 20,000 mobile apps, reaching 620 million monthly active users. A 2016 comScore™ study confirmed Tapjoy Interplay ads deliver an unprecedented 3x lift across all brand metrics. The company works with Fortune 500 brands and the Top 200 grossing app developers. Founded in 2007, Tapjoy is a global organization with more than a dozen offices worldwide and is headquartered in San Francisco.
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Fluid PR & Communications
matt @ fluidspeak.com
VP of Marketing
emily.mcinerney @ tapjoy.com