Exciting news: we’ve partnered with app discovery platform ironSource! This partnership will combine Tapjoy’s user level segmentation and predictive analytics capabilities with ironSource’s video mediation solution. Imagine the possibilities!
“San Francisco-based Tapjoy said it is partnering to offer a full slate of services to developers. The company will contribute user-level segmentation and predictive analytics while IronSource will offer video ad mediation (which means it finds the best video ad to show to a particular user). The partnership is aimed at helping app developers give the best experience to paying users as well as those who are expected to become paying users. And it will help drive optimal revenue when it comes to making money through ads.
IronSource’s developer partners can access Tapjoy’s premium brand advertisers as part of their video ad mediation. The partnership means that developers need only implement one software development kit (SDK) to get the services of both companies. That helps reduce the “SDK fatigue” that many developers are feeling as they integrate too many third-party services into their apps.”
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