October 7th, 2021

Tapjoy Ranks Among Top Ad Networks in Adjust Partner Benchmark Report

adjusttj

Share

Adjust has released its Partner Benchmark Report, “an essential guide to network, market, and vertical performance.” After an analysis of 272 networks with more than six billion paid installs and 160 billion app opens from 5,460 apps, the results are in: Tapjoy ranks highly for gaming, ecommerce, entertainment, and social networks worldwide. We’re also one of the top 20 overall networks in APAC, EMEA, and North America!

“We’d like to congratulate Tapjoy for being ranked a Top Partner in our Partnership Benchmarks report,” said Lokesh Bidhan, Senior Director of Partnerships at Adjust. “They’ve joined the ranks of top partners in the gaming and ecommerce verticals, and we look forward to their growth and our continuing partnership.”

Here’s the full list of Tapjoy accolades:

  • Top gaming networks for advertisers — global (#15)  
  • Top e-commerce networks for advertisers — global (#20)
  • Top entertainment networks for advertisers — global (#17)
  • Top social networks for advertisers — global (#14)
  • Top overall networks for advertisers — North America (#15)
  • Top gaming networks for advertisers — North America (#13)
  • Top overall networks for advertisers — APAC (#17)
  • Top gaming networks for advertisers — APAC (#14)
  • Top social networks for advertisers — APAC (#11)
  • Top overall networks for advertisers — EMEA (#16)
  • Top gaming networks for advertisers — EMEA (#14)
  • Top publication networks for advertisers — EMEA (#9)
  • Top gaming networks for advertisers — LATAM (#14)

“We’re so thrilled to be recognized in Adjust’s Partner Benchmark Report,” said Sarah Chafer, EVP of Global Ad Sales at Tapjoy. “Our mobile strategists are dedicated to helping advertisers reach their goals and get the most out of the mobile ad ecosystem, so it’s amazing to have their hard work acknowledged like this. We’re a global ad network, and these results truly highlight that fact — whether you’re in North America, APAC, or anywhere else around the world, Tapjoy is there for you.”

Adjust’s report also uncovered some interesting insights about the mobile advertising landscape. Gaming continues to be the biggest user acquisition-driven category; in fact, gaming alone makes up 50% of all UA spend across all verticals. APAC companies are spending the most on user acquisition, with 64% of spending coming from this region. Globally, the top gaming sub-vertical is the puzzle genre, but in APAC, role-playing games are the most popular. You can read Adjust’s full Partner Benchmark Report here. Congrats to everyone who made the list! We’d also like to thank Adjust for this comprehensive analysis of the state of the mobile industry.

New call-to-action

is-tapjoy-header2

ironSource to acquire mobile advertising and app monetization company Tapjoy

untitled-design-1

Modern Mobile Gamer™ 2021: Millennials Edition

gameonartboard-1

GAME ON: Tapjoy Offerwall Sees eCPMs of $1500+