December 17th, 2015

Tapjoy Adds Personalized Currency Sales to its LTV Infrastructure for Freemium App Developers

alt Tapjoy


Abstract Sparkler Light #1


Includes“Push-to-Earn” and “Message-to-Earn” tools to promote currency sales effectively

SAN FRANCISCO — December 17, 2015 — Tapjoy, the mobile app industry’s first personalized monetization platform, announced today the availability of Personalized Currency Sales for freemium app publishers. For the first time ever, app publishers can now build and launch currency sales customized for unique consumer cohorts. Tapjoy’s addition of personalized variables for currency sales, which are limited time promotions that offer consumers the chance to earn more virtual currency than usual for every advertisement engaged, is an important advancement for mobile app developers as they begin to leverage dynamic pricing in their monetization strategies. The company also launched new “Push-to-Earn” and “Message-to-Earn” capabilities that enable users to earn rewards through push notifications and in-app messages more easily and seamlessly.

The new features come as Tapjoy aggressively builds out its sophisticated LTV infrastructure for freemium app management, combining marketing tech and ad-tech in a single platform that enables app developers to deliver personalized, contextually relevant engagement and monetization campaigns. The company’s LTV infrastructure has now been adopted by more than 6,000 mobile apps that deliver custom content to more than 175 million active users monthly. In a study of the top 400 apps using Tapjoy most actively to serve contextual content, publishers delivering personalized campaigns verified that the lifetime value of those users is an average of $16.64 — up 56% over users that are not served with targeted campaigns.

“What we’re building at Tapjoy merges mar-tech with ad-tech to create a truly personalized way for publishers to drive engagement in their apps,” said Steve Wadsworth, President and CEO, Tapjoy. “Our goal is to enable freemium app developers to engage their entire user base by optimizing the monetization path for each consumer based upon their behaviors and preferences. The results we have seen thus far have been outstanding, and the rapid adoption of the platform highlights that developers can drive significant lift in the metrics that matter most with a personalized approach.”

Tapjoy’s self-serve Personalized Currency Sales enable publishers to launch custom currency sales in three simple steps:

Define Target Users: Tapjoy’s predictive analytics and Future Value Map™ enable publishers to target discounts to their most receptive consumers automatically…or developers can build their own customized segments based upon consumer spending habits, risk of churn, engagement levels, regions or numerous other characteristics.Set the Multiplier: Developers can define how much bonus currency to award — and easily define different multipliers for different target segments.Select Promotion: Different messages and creative treatments can be delivered to individual target segments via Push-to-Earn (out of app) and Message-to-Earn (in-app) promotions.

Tapjoy has previously facilitated currency sales for select publishing partners to great effect, but this release marks the first time developers have the power to manage their own currency sales. Previous currency sales have delivered revenue bumps for publishers ranging from 30% to 100%. Nekki, the mobile gaming studio behind the hit action RPG Shadow Fight 2, experienced a lift in Average Revenue Per Daily Active User of 46% after promoting a Tapjoy currency sale through push notifications, while also increasing retention among players who had been dormant for 30 days or more by 23%.

“We were thrilled with the results from using push notifications to alert consumers to this currency sale,” said Dmitry Terekhin, founder and CEO of Nekki. “It was easy to set up and manage the campaign through the Tapjoy Dashboard, and the data shows that our players clearly value the offer. We definitely plan to use targeted push notifications for currency sales as they drove additional revenue and retention for Shadow Fight 2.”

Existing Tapjoy publishers can begin using Personalized Currency Sales immediately by accessing it through their dashboard. New customers can request a free demo or sign up for an account through the Tapjoy website at

About Tapjoy

Tapjoy’s mission is to personalize the approach freemium mobile app publishers utilize to engage and monetize their consumers. The company’s Personalized Monetization Platform is the only mobile app infrastructure that combines a robust set of marketing and advertising services in a single data platform. Tapjoy’s SDK is used by 10,000 mobile apps with a global reach of more than 500 million monthly active users. Backed by J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco and has offices in Boston, New York, Los Angeles, Chicago, Santa Barbara, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit


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