Meet Tie Davidson our Senior Manager, Channel Sales here at Tapjoy. Tie is largely responsible for managing third-party advertising partnerships with networks & agencies in the Affiliate Networking space.
What’s one thing you wish people knew about your job?
My job isn’t limited to a single function of selling products. I’ve been in the affiliate space for almost 15 years, and spend a great deal of my time educating & training old affiliate partners on basic mobile marketing concepts that were established 5 years ago. Even in 2018, there are countless networks out there that still haven’t graduated beyond Email or Display Advertising. Many of them are virtually clueless when it comes to buying & selling in the Mobile space, so they call, text, or seek me out at trade shows for advice. I play an active role in helping both the affiliate and their third-party end-clients understand the effectiveness of rewarded gaming, particularly with Tapjoy’s robust ad products and expansive global reach.
What’s your favorite thing about working out of the Santa Barbara office?
I know a lot of people in Santa Barbara, especially business owners and working professionals. Many of them provide services & venues that allow me to host a Tapjoy event, or grant special privileges to the SB Team when we want to have a bit of fun outside of the office. Being somewhat a local “celebrity” has come in pretty handy for welcoming Tapjoy clients & visitors to Santa Barbara.
What advice do you have for prospective Tapjoy candidates?
Dare to be different. We’ll give you the tools to do the job, but it’s up to you stand develop your own brand & style in any area. Always seek to build bridges rather than burn them, especially in our industry. People change companies & roles all the time, and it’s always nicer to have friends, especially ones who can help you close deals!
What gets you out of bed in the morning?
The simple answer: I love what I do, and I’m very good at it. My dad used to say I was a Jack-of-all-trades, but this is one I’m very passionate about. Each day brings a new set of challenges, but also new rewards, and I’m not ready to throw in the towel just yet.
What’s the best meal you’ve ever had and why?
Mac & Cheese is my favorite meal as a main dish, or a side. My dad was a professional chef, but my Aunt Betty (his sister) was the one who actually taught me how to make it for family & friends. Hers was the best. Sadly, we lost her this past January, but I’m the only one in my family who knows her secret recipe.