Solving the Challenges of Monetization and Retention

As a developer, maximizing your monetization and retention rates are a constant challenge that will make or break your app.

There’s a scenario we’ve all seen before: once a user runs out of lives of money in their favorite game, they stop playing and never return. Naturally, then, it makes sense that users will come back (also known as retaining users) if they have access more lives, money, and other premium content within their favorite games. However, about 95 percent of your users will never pay for this content. Your power users may spend on this content, but it may not be a reliable, long-term significant revenue stream.

In-game advertisements are another popular alternative revenue stream for developers, but is a path fraught with peril, as interrupting the user experience generally leads to unhappy and annoyed users — thus, hurting your retention. The challenge is, how can a developer provide more content for users to keep them hooked if they won’t pay for it? And if your users aren’t paying for this content, how can a developer make money without interruptive advertisements?

This exact challenge led us to Tapjoy, and we’re excited to report that their approach to in-game advertising has provided a wonderful solution. Not only are we driving meaningful revenue from a bigger portion of our users, but we’re also seeing excellent increases to user retention. For example, on Android, BIG WIN Football saw a 7.5x lift in 30-day retention. By integrating with Tapjoy, our users can earn in-game currency and rewards in exchange for engaging with the advertisement of their choice. And if users have more in-game currency, they’re more likely to keep playing. It’s an excellent solution to an age-old challenge for game developers.

To learn more about how we integrated Tapjoy with the BIG WIN Sports series, have a look at our case study. If you want to see how it works for yourself, be sure to download the all-new BIG WIN MLB for iOS and Android today!

As a developer, maximizing your monetization and retention rates are a constant challenge that will make or break your app.

There’s a scenario we’ve all seen before: once a user runs out of lives of money in their favorite game, they stop playing and never return. Naturally, then, it makes sense that users will come back (also known as retaining users) if they have access more lives, money, and other premium content within their favorite games. However, about 95 percent of your users will never pay for this content. Your power users may spend on this content, but it may not be a reliable, long-term significant revenue stream.

In-game advertisements are another popular alternative revenue stream for developers, but is a path fraught with peril, as interrupting the user experience generally leads to unhappy and annoyed users — thus, hurting your retention. The challenge is, how can a developer provide more content for users to keep them hooked if they won’t pay for it? And if your users aren’t paying for this content, how can a developer make money without interruptive advertisements?

This exact challenge led us to Tapjoy, and we’re excited to report that their approach to in-game advertising has provided a wonderful solution. Not only are we driving meaningful revenue from a bigger portion of our users, but we’re also seeing excellent increases to user retention. For example, on Android, BIG WIN Football saw a 7.5x lift in 30-day retention. By integrating with Tapjoy, our users can earn in-game currency and rewards in exchange for engaging with the advertisement of their choice. And if users have more in-game currency, they’re more likely to keep playing. It’s an excellent solution to an age-old challenge for game developers.

To learn more about how we integrated Tapjoy with the BIG WIN Sports series, have a look at our case study. If you want to see how it works for yourself, be sure to download the all-new BIG WIN MLB for iOS and Android today!

As a developer, maximizing your monetization and retention rates are a constant challenge that will make or break your app.

There’s a scenario we’ve all seen before: once a user runs out of lives of money in their favorite game, they stop playing and never return. Naturally, then, it makes sense that users will come back (also known as retaining users) if they have access more lives, money, and other premium content within their favorite games. However, about 95 percent of your users will never pay for this content. Your power users may spend on this content, but it may not be a reliable, long-term significant revenue stream.

In-game advertisements are another popular alternative revenue stream for developers, but is a path fraught with peril, as interrupting the user experience generally leads to unhappy and annoyed users — thus, hurting your retention. The challenge is, how can a developer provide more content for users to keep them hooked if they won’t pay for it? And if your users aren’t paying for this content, how can a developer make money without interruptive advertisements?

This exact challenge led us to Tapjoy, and we’re excited to report that their approach to in-game advertising has provided a wonderful solution. Not only are we driving meaningful revenue from a bigger portion of our users, but we’re also seeing excellent increases to user retention. For example, on Android, BIG WIN Football saw a 7.5x lift in 30-day retention. By integrating with Tapjoy, our users can earn in-game currency and rewards in exchange for engaging with the advertisement of their choice. And if users have more in-game currency, they’re more likely to keep playing. It’s an excellent solution to an age-old challenge for game developers.

To learn more about how we integrated Tapjoy with the BIG WIN Sports series, have a look at our case study. If you want to see how it works for yourself, be sure to download the all-new BIG WIN MLB for iOS and Android today!

As a developer, maximizing your monetization and retention rates are a constant challenge that will make or break your app.

There’s a scenario we’ve all seen before: once a user runs out of lives of money in their favorite game, they stop playing and never return. Naturally, then, it makes sense that users will come back (also known as retaining users) if they have access more lives, money, and other premium content within their favorite games. However, about 95 percent of your users will never pay for this content. Your power users may spend on this content, but it may not be a reliable, long-term significant revenue stream.

In-game advertisements are another popular alternative revenue stream for developers, but is a path fraught with peril, as interrupting the user experience generally leads to unhappy and annoyed users — thus, hurting your retention. The challenge is, how can a developer provide more content for users to keep them hooked if they won’t pay for it? And if your users aren’t paying for this content, how can a developer make money without interruptive advertisements?

This exact challenge led us to Tapjoy, and we’re excited to report that their approach to in-game advertising has provided a wonderful solution. Not only are we driving meaningful revenue from a bigger portion of our users, but we’re also seeing excellent increases to user retention. For example, on Android, BIG WIN Football saw a 7.5x lift in 30-day retention. By integrating with Tapjoy, our users can earn in-game currency and rewards in exchange for engaging with the advertisement of their choice. And if users have more in-game currency, they’re more likely to keep playing. It’s an excellent solution to an age-old challenge for game developers.

To learn more about how we integrated Tapjoy with the BIG WIN Sports series, have a look at our case study. If you want to see how it works for yourself, be sure to download the all-new BIG WIN MLB for iOS and Android today!

As a developer, maximizing your monetization and retention rates are a constant challenge that will make or break your app.

There’s a scenario we’ve all seen before: once a user runs out of lives of money in their favorite game, they stop playing and never return. Naturally, then, it makes sense that users will come back (also known as retaining users) if they have access more lives, money, and other premium content within their favorite games. However, about 95 percent of your users will never pay for this content. Your power users may spend on this content, but it may not be a reliable, long-term significant revenue stream.

In-game advertisements are another popular alternative revenue stream for developers, but is a path fraught with peril, as interrupting the user experience generally leads to unhappy and annoyed users — thus, hurting your retention. The challenge is, how can a developer provide more content for users to keep them hooked if they won’t pay for it? And if your users aren’t paying for this content, how can a developer make money without interruptive advertisements?

This exact challenge led us to Tapjoy, and we’re excited to report that their approach to in-game advertising has provided a wonderful solution. Not only are we driving meaningful revenue from a bigger portion of our users, but we’re also seeing excellent increases to user retention. For example, on Android, BIG WIN Football saw a 7.5x lift in 30-day retention. By integrating with Tapjoy, our users can earn in-game currency and rewards in exchange for engaging with the advertisement of their choice. And if users have more in-game currency, they’re more likely to keep playing. It’s an excellent solution to an age-old challenge for game developers.

To learn more about how we integrated Tapjoy with the BIG WIN Sports series, have a look at our case study. If you want to see how it works for yourself, be sure to download the all-new BIG WIN MLB for iOS and Android today!

As a developer, maximizing your monetization and retention rates are a constant challenge that will make or break your app.

There’s a scenario we’ve all seen before: once a user runs out of lives of money in their favorite game, they stop playing and never return. Naturally, then, it makes sense that users will come back (also known as retaining users) if they have access more lives, money, and other premium content within their favorite games. However, about 95 percent of your users will never pay for this content. Your power users may spend on this content, but it may not be a reliable, long-term significant revenue stream.

In-game advertisements are another popular alternative revenue stream for developers, but is a path fraught with peril, as interrupting the user experience generally leads to unhappy and annoyed users — thus, hurting your retention. The challenge is, how can a developer provide more content for users to keep them hooked if they won’t pay for it? And if your users aren’t paying for this content, how can a developer make money without interruptive advertisements?

This exact challenge led us to Tapjoy, and we’re excited to report that their approach to in-game advertising has provided a wonderful solution. Not only are we driving meaningful revenue from a bigger portion of our users, but we’re also seeing excellent increases to user retention. For example, on Android, BIG WIN Football saw a 7.5x lift in 30-day retention. By integrating with Tapjoy, our users can earn in-game currency and rewards in exchange for engaging with the advertisement of their choice. And if users have more in-game currency, they’re more likely to keep playing. It’s an excellent solution to an age-old challenge for game developers.

To learn more about how we integrated Tapjoy with the BIG WIN Sports series, have a look at our case study. If you want to see how it works for yourself, be sure to download the all-new BIG WIN MLB for iOS and Android today!

As a developer, maximizing your monetization and retention rates are a constant challenge that will make or break your app.

There’s a scenario we’ve all seen before: once a user runs out of lives of money in their favorite game, they stop playing and never return. Naturally, then, it makes sense that users will come back (also known as retaining users) if they have access more lives, money, and other premium content within their favorite games. However, about 95 percent of your users will never pay for this content. Your power users may spend on this content, but it may not be a reliable, long-term significant revenue stream.

In-game advertisements are another popular alternative revenue stream for developers, but is a path fraught with peril, as interrupting the user experience generally leads to unhappy and annoyed users — thus, hurting your retention. The challenge is, how can a developer provide more content for users to keep them hooked if they won’t pay for it? And if your users aren’t paying for this content, how can a developer make money without interruptive advertisements?

This exact challenge led us to Tapjoy, and we’re excited to report that their approach to in-game advertising has provided a wonderful solution. Not only are we driving meaningful revenue from a bigger portion of our users, but we’re also seeing excellent increases to user retention. For example, on Android, BIG WIN Football saw a 7.5x lift in 30-day retention. By integrating with Tapjoy, our users can earn in-game currency and rewards in exchange for engaging with the advertisement of their choice. And if users have more in-game currency, they’re more likely to keep playing. It’s an excellent solution to an age-old challenge for game developers.

To learn more about how we integrated Tapjoy with the BIG WIN Sports series, have a look at our case study. If you want to see how it works for yourself, be sure to download the all-new BIG WIN MLB for iOS and Android today!

As a developer, maximizing your monetization and retention rates are a constant challenge that will make or break your app.

There’s a scenario we’ve all seen before: once a user runs out of lives of money in their favorite game, they stop playing and never return. Naturally, then, it makes sense that users will come back (also known as retaining users) if they have access more lives, money, and other premium content within their favorite games. However, about 95 percent of your users will never pay for this content. Your power users may spend on this content, but it may not be a reliable, long-term significant revenue stream.

In-game advertisements are another popular alternative revenue stream for developers, but is a path fraught with peril, as interrupting the user experience generally leads to unhappy and annoyed users — thus, hurting your retention. The challenge is, how can a developer provide more content for users to keep them hooked if they won’t pay for it? And if your users aren’t paying for this content, how can a developer make money without interruptive advertisements?

This exact challenge led us to Tapjoy, and we’re excited to report that their approach to in-game advertising has provided a wonderful solution. Not only are we driving meaningful revenue from a bigger portion of our users, but we’re also seeing excellent increases to user retention. For example, on Android, BIG WIN Football saw a 7.5x lift in 30-day retention. By integrating with Tapjoy, our users can earn in-game currency and rewards in exchange for engaging with the advertisement of their choice. And if users have more in-game currency, they’re more likely to keep playing. It’s an excellent solution to an age-old challenge for game developers.

To learn more about how we integrated Tapjoy with the BIG WIN Sports series, have a look at our case study. If you want to see how it works for yourself, be sure to download the all-new BIG WIN MLB for iOS and Android today!

As a developer, maximizing your monetization and retention rates are a constant challenge that will make or break your app.

There’s a scenario we’ve all seen before: once a user runs out of lives of money in their favorite game, they stop playing and never return. Naturally, then, it makes sense that users will come back (also known as retaining users) if they have access more lives, money, and other premium content within their favorite games. However, about 95 percent of your users will never pay for this content. Your power users may spend on this content, but it may not be a reliable, long-term significant revenue stream.

In-game advertisements are another popular alternative revenue stream for developers, but is a path fraught with peril, as interrupting the user experience generally leads to unhappy and annoyed users — thus, hurting your retention. The challenge is, how can a developer provide more content for users to keep them hooked if they won’t pay for it? And if your users aren’t paying for this content, how can a developer make money without interruptive advertisements?

This exact challenge led us to Tapjoy, and we’re excited to report that their approach to in-game advertising has provided a wonderful solution. Not only are we driving meaningful revenue from a bigger portion of our users, but we’re also seeing excellent increases to user retention. For example, on Android, BIG WIN Football saw a 7.5x lift in 30-day retention. By integrating with Tapjoy, our users can earn in-game currency and rewards in exchange for engaging with the advertisement of their choice. And if users have more in-game currency, they’re more likely to keep playing. It’s an excellent solution to an age-old challenge for game developers.

To learn more about how we integrated Tapjoy with the BIG WIN Sports series, have a look at our case study. If you want to see how it works for yourself, be sure to download the all-new BIG WIN MLB for iOS and Android today!

As a developer, maximizing your monetization and retention rates are a constant challenge that will make or break your app.

There’s a scenario we’ve all seen before: once a user runs out of lives of money in their favorite game, they stop playing and never return. Naturally, then, it makes sense that users will come back (also known as retaining users) if they have access more lives, money, and other premium content within their favorite games. However, about 95 percent of your users will never pay for this content. Your power users may spend on this content, but it may not be a reliable, long-term significant revenue stream.

In-game advertisements are another popular alternative revenue stream for developers, but is a path fraught with peril, as interrupting the user experience generally leads to unhappy and annoyed users — thus, hurting your retention. The challenge is, how can a developer provide more content for users to keep them hooked if they won’t pay for it? And if your users aren’t paying for this content, how can a developer make money without interruptive advertisements?

This exact challenge led us to Tapjoy, and we’re excited to report that their approach to in-game advertising has provided a wonderful solution. Not only are we driving meaningful revenue from a bigger portion of our users, but we’re also seeing excellent increases to user retention. For example, on Android, BIG WIN Football saw a 7.5x lift in 30-day retention. By integrating with Tapjoy, our users can earn in-game currency and rewards in exchange for engaging with the advertisement of their choice. And if users have more in-game currency, they’re more likely to keep playing. It’s an excellent solution to an age-old challenge for game developers.

To learn more about how we integrated Tapjoy with the BIG WIN Sports series, have a look at our case study. If you want to see how it works for yourself, be sure to download the all-new BIG WIN MLB for iOS and Android today!

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