“With its puzzle app Daily Celebrity Crossword, developer PuzzleSocial has updated the weekly crossword tradition of newspapers and magazines for the digital age, seeing mobile technology as an opportunity to publish a daily crossword puzzle on users’ smartphones and tablets, for free. Today, the game is played by more than 3 million people and is available on iPhones, iPads, and Android and Kindle devices, as well as on Facebook.
But it recently needed to generate incremental revenue and increase engagement, and so the developer turned to app monetization platform Tapjoy, its longtime partner. PuzzleSocial was already employing its offer walls, videos, and interstitials to monetize its crossword app, so implementing additional monetization programs from Tapjoy seemed a logical move.”
Check out the full article in CRM Magazine: http://tap.tj/LGiU305Sgfk