Personalized Currency Sales

Originally posted: March 2016

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App publishers can now build and launch currency sales customized for their unique consumer cohorts!

The addition of personalized variables for currency sales, which are limited time promotions that offer consumers the chance to earn more virtual currency than usual for every advertisement engaged, is an important advancement for all mobile app developers as you begin to leverage dynamic pricing in your monetization strategies. We also launched new “Push-to-Earn” and “Message-to-Earn” capabilities that enable users to earn rewards through push notifications and in-app messages more easily and seamlessly.

Creating a Personalized Currency Sales is as easy as three simple steps:

  1. Define Target Users: Tapjoy’s predictive analytics and Future Value Map™ can enable you to target discounts to your most receptive consumers automatically…or you can build your own customized segments based upon consumer spending habits, risk of churn, engagement levels, regions or numerous other characteristics.
  2. Set the Multiplier: Define how much bonus currency to award — and easily define different multipliers for different target segments.
  3. Select Promotion: Different messages and creative treatments can be delivered to individual target segments via Push-to-Earn (out of app) and Message-to-Earn (in-app) promotions.

This release marks the first time developers have the power to manage their own currency sales. Previous currency sales have delivered revenue bumps for publishers ranging from 30% to 100%. Nekki, the mobile gaming studio behind the hit action RPG Shadow Fight 2, experienced a lift in Average Revenue Per Daily Active User of 46% after promoting a Tapjoy currency sale through push notifications, while also increasing retention among players who had been dormant for 30 days or more by 23%.

Our existing Tapjoy publishers can begin using Personalized Currency Sales immediately by accessing it through their dashboard. New customers can request a free demo or sign up for an account through the Tapjoy website at


  • Valentines Day: 2/14
  • Spring Sale: 3/17–3/19
  • Mother’s Day Sale: 5/12–5/14
  • Father’s Day Sale: 6/16–6/18
  • 4th of July Sale: 7/4
  • End of Summer Sale: 9/1–9/4
  • Halloween Sale: 10/31
  • Black Friday Sale: 11/23–11/26
  • Holiday Sale: 12/22–12/25
  • New Year’s Sale: 12/29–1/1

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