New Study Investigates If Free Is the Right Price For Mobile

Way back in 1887, Coca Cola issued the first-ever coupon, offering a free glass of Coke at any establishment that offered its fountain-flowing goodness:

Coca-Cola - Coupon - 1887

Coupons — and virtual rewards as a whole — have come a long way since then. Thanks to credit card points, airline miles and now, mobile apps, the virtual rewards economy has exploded to a nearly $50 billion value.

Today, virtual rewards in the mobile space, thanks to the growing popularity of mobile apps, has developed beyond mileage points and coupons, taking the form of in-app currency that consumers can exchange for rewards in mobile apps, premium content, and more.

The impact of the mobile era on virtual rewards is outlined in a new study, “Redefining Virtual Currency,” prepared for Tapjoy by Yankee Group analyst Jordan McKee. Here’s a snapshot of what they found:

graph-bar_yankee_growth-currency

Within the above segments, ad views in exchange for apps and content is poised for the most rapid growth, projected to expand by more than 200% to nearly $900 million. Personal information in exchange for apps and content, already more than $500 million in value, is projected to grow to nearly $1.3 billion.

info_yankee_mobile-premium-3

Mobile consumers prefer to engage with advertisements, rather than paying money, as a means to receive premium content. Many mobile users are already doing so frequently: one out of five mobile device owners engage with advertising daily in exchange for virtual currency or premium content, and of those, nearly one in two do so monthly or more frequently.

graph-bar-h_yankee_free-content_v2

Mobile device owners are willing to engage with advertising to receive digital content as much or more than physical content. Three of the top four preferred types of content are digital, and a paperback book was the only real world content to make the list.

To us, this data confirms three key points. Mobile device owners prefer “free”; many people are already earning their mobile content for free; and they want more opportunities to earn free content. If you’re looking for a smart way to monetize in mobile, giving your users the option to earn virtual currency by engaging with advertising is a major opportunity that you should capitalize on as soon as possible.
 
Way back in 1887, Coca Cola issued the first-ever coupon, offering a free glass of Coke at any establishment that offered its fountain-flowing goodness:

Coca-Cola - Coupon - 1887

Coupons — and virtual rewards as a whole — have come a long way since then. Thanks to credit card points, airline miles and now, mobile apps, the virtual rewards economy has exploded to a nearly $50 billion value.

Today, virtual rewards in the mobile space, thanks to the growing popularity of mobile apps, has developed beyond mileage points and coupons, taking the form of in-app currency that consumers can exchange for rewards in mobile apps, premium content, and more.

The impact of the mobile era on virtual rewards is outlined in a new study, “Redefining Virtual Currency,” prepared for Tapjoy by Yankee Group analyst Jordan McKee. Here’s a snapshot of what they found:

graph-bar_yankee_growth-currency

Within the above segments, ad views in exchange for apps and content is poised for the most rapid growth, projected to expand by more than 200% to nearly $900 million. Personal information in exchange for apps and content, already more than $500 million in value, is projected to grow to nearly $1.3 billion.

info_yankee_mobile-premium-3

Mobile consumers prefer to engage with advertisements, rather than paying money, as a means to receive premium content. Many mobile users are already doing so frequently: one out of five mobile device owners engage with advertising daily in exchange for virtual currency or premium content, and of those, nearly one in two do so monthly or more frequently.

graph-bar-h_yankee_free-content_v2

Mobile device owners are willing to engage with advertising to receive digital content as much or more than physical content. Three of the top four preferred types of content are digital, and a paperback book was the only real world content to make the list.

To us, this data confirms three key points. Mobile device owners prefer “free”; many people are already earning their mobile content for free; and they want more opportunities to earn free content. If you’re looking for a smart way to monetize in mobile, giving your users the option to earn virtual currency by engaging with advertising is a major opportunity that you should capitalize on as soon as possible.Way back in 1887, Coca Cola issued the first-ever coupon, offering a free glass of Coke at any establishment that offered its fountain-flowing goodness:

Coca-Cola - Coupon - 1887

Coupons — and virtual rewards as a whole — have come a long way since then. Thanks to credit card points, airline miles and now, mobile apps, the virtual rewards economy has exploded to a nearly $50 billion value.

Today, virtual rewards in the mobile space, thanks to the growing popularity of mobile apps, has developed beyond mileage points and coupons, taking the form of in-app currency that consumers can exchange for rewards in mobile apps, premium content, and more.

The impact of the mobile era on virtual rewards is outlined in a new study, “Redefining Virtual Currency,” prepared for Tapjoy by Yankee Group analyst Jordan McKee. Here’s a snapshot of what they found:

graph-bar_yankee_growth-currency

Within the above segments, ad views in exchange for apps and content is poised for the most rapid growth, projected to expand by more than 200% to nearly $900 million. Personal information in exchange for apps and content, already more than $500 million in value, is projected to grow to nearly $1.3 billion.

info_yankee_mobile-premium-3

Mobile consumers prefer to engage with advertisements, rather than paying money, as a means to receive premium content. Many mobile users are already doing so frequently: one out of five mobile device owners engage with advertising daily in exchange for virtual currency or premium content, and of those, nearly one in two do so monthly or more frequently.

graph-bar-h_yankee_free-content_v2

Mobile device owners are willing to engage with advertising to receive digital content as much or more than physical content. Three of the top four preferred types of content are digital, and a paperback book was the only real world content to make the list.

To us, this data confirms three key points. Mobile device owners prefer “free”; many people are already earning their mobile content for free; and they want more opportunities to earn free content. If you’re looking for a smart way to monetize in mobile, giving your users the option to earn virtual currency by engaging with advertising is a major opportunity that you should capitalize on as soon as possible.Way back in 1887, Coca Cola issued the first-ever coupon, offering a free glass of Coke at any establishment that offered its fountain-flowing goodness:

Coca-Cola - Coupon - 1887

Coupons — and virtual rewards as a whole — have come a long way since then. Thanks to credit card points, airline miles and now, mobile apps, the virtual rewards economy has exploded to a nearly $50 billion value.

Today, virtual rewards in the mobile space, thanks to the growing popularity of mobile apps, has developed beyond mileage points and coupons, taking the form of in-app currency that consumers can exchange for rewards in mobile apps, premium content, and more.

The impact of the mobile era on virtual rewards is outlined in a new study, “Redefining Virtual Currency,” prepared for Tapjoy by Yankee Group analyst Jordan McKee. Here’s a snapshot of what they found:

graph-bar_yankee_growth-currency

Within the above segments, ad views in exchange for apps and content is poised for the most rapid growth, projected to expand by more than 200% to nearly $900 million. Personal information in exchange for apps and content, already more than $500 million in value, is projected to grow to nearly $1.3 billion.

info_yankee_mobile-premium-3

Mobile consumers prefer to engage with advertisements, rather than paying money, as a means to receive premium content. Many mobile users are already doing so frequently: one out of five mobile device owners engage with advertising daily in exchange for virtual currency or premium content, and of those, nearly one in two do so monthly or more frequently.

graph-bar-h_yankee_free-content_v2

Mobile device owners are willing to engage with advertising to receive digital content as much or more than physical content. Three of the top four preferred types of content are digital, and a paperback book was the only real world content to make the list.

To us, this data confirms three key points. Mobile device owners prefer “free”; many people are already earning their mobile content for free; and they want more opportunities to earn free content. If you’re looking for a smart way to monetize in mobile, giving your users the option to earn virtual currency by engaging with advertising is a major opportunity that you should capitalize on as soon as possible.
 Way back in 1887, Coca Cola issued the first-ever coupon, offering a free glass of Coke at any establishment that offered its fountain-flowing goodness:

Coca-Cola - Coupon - 1887

Coupons — and virtual rewards as a whole — have come a long way since then. Thanks to credit card points, airline miles and now, mobile apps, the virtual rewards economy has exploded to a nearly $50 billion value.

Today, virtual rewards in the mobile space, thanks to the growing popularity of mobile apps, has developed beyond mileage points and coupons, taking the form of in-app currency that consumers can exchange for rewards in mobile apps, premium content, and more.

The impact of the mobile era on virtual rewards is outlined in a new study, “Redefining Virtual Currency,” prepared for Tapjoy by Yankee Group analyst Jordan McKee. Here’s a snapshot of what they found:

graph-bar_yankee_growth-currency

Within the above segments, ad views in exchange for apps and content is poised for the most rapid growth, projected to expand by more than 200% to nearly $900 million. Personal information in exchange for apps and content, already more than $500 million in value, is projected to grow to nearly $1.3 billion.

info_yankee_mobile-premium-3

Mobile consumers prefer to engage with advertisements, rather than paying money, as a means to receive premium content. Many mobile users are already doing so frequently: one out of five mobile device owners engage with advertising daily in exchange for virtual currency or premium content, and of those, nearly one in two do so monthly or more frequently.

graph-bar-h_yankee_free-content_v2

Mobile device owners are willing to engage with advertising to receive digital content as much or more than physical content. Three of the top four preferred types of content are digital, and a paperback book was the only real world content to make the list.

To us, this data confirms three key points. Mobile device owners prefer “free”; many people are already earning their mobile content for free; and they want more opportunities to earn free content. If you’re looking for a smart way to monetize in mobile, giving your users the option to earn virtual currency by engaging with advertising is a major opportunity that you should capitalize on as soon as possible.
 Way back in 1887, Coca Cola issued the first-ever coupon, offering a free glass of Coke at any establishment that offered its fountain-flowing goodness:

Coca-Cola - Coupon - 1887

Coupons — and virtual rewards as a whole — have come a long way since then. Thanks to credit card points, airline miles and now, mobile apps, the virtual rewards economy has exploded to a nearly $50 billion value.

Today, virtual rewards in the mobile space, thanks to the growing popularity of mobile apps, has developed beyond mileage points and coupons, taking the form of in-app currency that consumers can exchange for rewards in mobile apps, premium content, and more.

The impact of the mobile era on virtual rewards is outlined in a new study, “Redefining Virtual Currency,” prepared for Tapjoy by Yankee Group analyst Jordan McKee. Here’s a snapshot of what they found:

graph-bar_yankee_growth-currency

Within the above segments, ad views in exchange for apps and content is poised for the most rapid growth, projected to expand by more than 200% to nearly $900 million. Personal information in exchange for apps and content, already more than $500 million in value, is projected to grow to nearly $1.3 billion.

info_yankee_mobile-premium-3

Mobile consumers prefer to engage with advertisements, rather than paying money, as a means to receive premium content. Many mobile users are already doing so frequently: one out of five mobile device owners engage with advertising daily in exchange for virtual currency or premium content, and of those, nearly one in two do so monthly or more frequently.

graph-bar-h_yankee_free-content_v2

Mobile device owners are willing to engage with advertising to receive digital content as much or more than physical content. Three of the top four preferred types of content are digital, and a paperback book was the only real world content to make the list.

To us, this data confirms three key points. Mobile device owners prefer “free”; many people are already earning their mobile content for free; and they want more opportunities to earn free content. If you’re looking for a smart way to monetize in mobile, giving your users the option to earn virtual currency by engaging with advertising is a major opportunity that you should capitalize on as soon as possible.Way back in 1887, Coca Cola issued the first-ever coupon, offering a free glass of Coke at any establishment that offered its fountain-flowing goodness:

Coca-Cola - Coupon - 1887

Coupons — and virtual rewards as a whole — have come a long way since then. Thanks to credit card points, airline miles and now, mobile apps, the virtual rewards economy has exploded to a nearly $50 billion value.

Today, virtual rewards in the mobile space, thanks to the growing popularity of mobile apps, has developed beyond mileage points and coupons, taking the form of in-app currency that consumers can exchange for rewards in mobile apps, premium content, and more.

The impact of the mobile era on virtual rewards is outlined in a new study, “Redefining Virtual Currency,” prepared for Tapjoy by Yankee Group analyst Jordan McKee. Here’s a snapshot of what they found:

graph-bar_yankee_growth-currency

Within the above segments, ad views in exchange for apps and content is poised for the most rapid growth, projected to expand by more than 200% to nearly $900 million. Personal information in exchange for apps and content, already more than $500 million in value, is projected to grow to nearly $1.3 billion.

info_yankee_mobile-premium-3

Mobile consumers prefer to engage with advertisements, rather than paying money, as a means to receive premium content. Many mobile users are already doing so frequently: one out of five mobile device owners engage with advertising daily in exchange for virtual currency or premium content, and of those, nearly one in two do so monthly or more frequently.

graph-bar-h_yankee_free-content_v2

Mobile device owners are willing to engage with advertising to receive digital content as much or more than physical content. Three of the top four preferred types of content are digital, and a paperback book was the only real world content to make the list.

To us, this data confirms three key points. Mobile device owners prefer “free”; many people are already earning their mobile content for free; and they want more opportunities to earn free content. If you’re looking for a smart way to monetize in mobile, giving your users the option to earn virtual currency by engaging with advertising is a major opportunity that you should capitalize on as soon as possible.
 Way back in 1887, Coca Cola issued the first-ever coupon, offering a free glass of Coke at any establishment that offered its fountain-flowing goodness:

Coca-Cola - Coupon - 1887

Coupons — and virtual rewards as a whole — have come a long way since then. Thanks to credit card points, airline miles and now, mobile apps, the virtual rewards economy has exploded to a nearly $50 billion value.

Today, virtual rewards in the mobile space, thanks to the growing popularity of mobile apps, has developed beyond mileage points and coupons, taking the form of in-app currency that consumers can exchange for rewards in mobile apps, premium content, and more.

The impact of the mobile era on virtual rewards is outlined in a new study, “Redefining Virtual Currency,” prepared for Tapjoy by Yankee Group analyst Jordan McKee. Here’s a snapshot of what they found:

graph-bar_yankee_growth-currency

Within the above segments, ad views in exchange for apps and content is poised for the most rapid growth, projected to expand by more than 200% to nearly $900 million. Personal information in exchange for apps and content, already more than $500 million in value, is projected to grow to nearly $1.3 billion.

info_yankee_mobile-premium-3

Mobile consumers prefer to engage with advertisements, rather than paying money, as a means to receive premium content. Many mobile users are already doing so frequently: one out of five mobile device owners engage with advertising daily in exchange for virtual currency or premium content, and of those, nearly one in two do so monthly or more frequently.

graph-bar-h_yankee_free-content_v2

Mobile device owners are willing to engage with advertising to receive digital content as much or more than physical content. Three of the top four preferred types of content are digital, and a paperback book was the only real world content to make the list.

To us, this data confirms three key points. Mobile device owners prefer “free”; many people are already earning their mobile content for free; and they want more opportunities to earn free content. If you’re looking for a smart way to monetize in mobile, giving your users the option to earn virtual currency by engaging with advertising is a major opportunity that you should capitalize on as soon as possible.
 Way back in 1887, Coca Cola issued the first-ever coupon, offering a free glass of Coke at any establishment that offered its fountain-flowing goodness:

Coca-Cola - Coupon - 1887

Coupons — and virtual rewards as a whole — have come a long way since then. Thanks to credit card points, airline miles and now, mobile apps, the virtual rewards economy has exploded to a nearly $50 billion value.

Today, virtual rewards in the mobile space, thanks to the growing popularity of mobile apps, has developed beyond mileage points and coupons, taking the form of in-app currency that consumers can exchange for rewards in mobile apps, premium content, and more.

The impact of the mobile era on virtual rewards is outlined in a new study, “Redefining Virtual Currency,” prepared for Tapjoy by Yankee Group analyst Jordan McKee. Here’s a snapshot of what they found:

graph-bar_yankee_growth-currency

Within the above segments, ad views in exchange for apps and content is poised for the most rapid growth, projected to expand by more than 200% to nearly $900 million. Personal information in exchange for apps and content, already more than $500 million in value, is projected to grow to nearly $1.3 billion.

info_yankee_mobile-premium-3

Mobile consumers prefer to engage with advertisements, rather than paying money, as a means to receive premium content. Many mobile users are already doing so frequently: one out of five mobile device owners engage with advertising daily in exchange for virtual currency or premium content, and of those, nearly one in two do so monthly or more frequently.

graph-bar-h_yankee_free-content_v2

Mobile device owners are willing to engage with advertising to receive digital content as much or more than physical content. Three of the top four preferred types of content are digital, and a paperback book was the only real world content to make the list.

To us, this data confirms three key points. Mobile device owners prefer “free”; many people are already earning their mobile content for free; and they want more opportunities to earn free content. If you’re looking for a smart way to monetize in mobile, giving your users the option to earn virtual currency by engaging with advertising is a major opportunity that you should capitalize on as soon as possible.

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