SAN FRANCISCO — January 12, 2016 — netTALK, a leading provider of home phone and smartphone communications, and Tapjoy, the mobile industry’s leading personalized monetization platform, today announced a partnership that offers consumers the opportunity to make free international calls on their smartphones. The iOS and Android versions of netTALK’s CONNECT Talk apps now empower consumers to engage with Tapjoy’s rewarded advertisements in order to earn netTALK’s in-app currency, “TALK Credits,” for free. “TALK Credits” can be redeemed to place free, crystal-clear phone calls to landlines or mobile devices anywhere in the world.
The partnership underscores a larger trend of various content verticals — ranging from media and communications to sports, finance and utility apps — embracing the rewarded advertising model in order to allow consumers to earn all sorts of premium content for free. CONNECT Talk becomes the latest communications app to utilize virtual rewards and the value exchange model to enable consumers to talk and text for free.
“netTALK is embracing the trend of providing innovative and alternative payment methods for consumers to communicate,” said Rob Barnett, head of strategic partnerships, Tapjoy. “Consumers have clearly shown that they want mobile content and services to be free, and they are much more willing to engage with ads to earn that content than they are to pay for it. We gladly welcome netTALK to the Tapjoy family.”
“By partnering with Tapjoy, we will be able to not only provide our service to more consumers across the globe, but also drive revenue and engagement for our app,” said Nicholas Kyriakides, COO, netTALK. “Our primary mission is to give consumers freedom when it comes to communication and to ensure that they never pay a monthly phone bill again. Tapjoy will help make this a reality while enhancing our already easy-to-use products.”
When Tapjoy first pioneered the mobile value exchange model in 2009, game developers and publishers were the first to embrace it. Since then, prominent non-gaming apps such Archie Comics, PopcornflixGOLD, Top Chef University, Pinger, Alpha Trainer, iStoryTime, and many others have partnered with Tapjoy to give consumers access to paid or premium content and features for free.
Tapjoy’s mission is to personalize the approach freemium mobile app publishers utilize to engage and monetize their consumers. The company’s Personalized Monetization Platform is the only mobile app infrastructure that combines a robust set of marketing and advertising services in a single data platform. Tapjoy’s SDK is used by 10,000 mobile apps with a global reach of more than 500 million monthly active users. Backed by J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco and has offices in Boston, New York, Los Angeles, Chicago, Santa Barbara, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
At netTALK we believe everyone should have access to super simple and affordable home and on-the-go digital phone service. We Connect You ® to our global communications network through our DUO devices and CONNECT mobile apps, which ring simultaneously — answer on the device that is most convenient to you. We provide a high tech, simple and ultra-low cost service with just one bill once a year. For more information, visit http://www.netTALKCONNECT.com