In a case study conducted with PONOS in November, 2017, the publisher found that participating in a 4-day currency sale for their hit app Battle Cats led to a 4x increase in ad revenue, followed by a sustained lift of 89%.
Currency sales are limited time promotions that offer users the chance to earn more virtual currency than usual for every ad that they engage with. They not only encourage users to engage with rewarded ads, but have been shown to drive significant bursts in revenue.
To examine the impact that currency sales have on revenue, PONOS compared the average daily ad revenue generated by their offerwall during the sale to revenue measurements from the week prior (when exchange rates were not discounted). They found that the currency sale generated an immediate 4x boost in revenue, followed by a sustained lift of 89% during the following week (compared to the same time period during the week before the sale).
“We found that temporarily increasing our virtual currency exchange rate not only led to a significant boost in ad revenue, but also proved to stimulate the app’s economy and drive a sustained lift in ad conversions,” said Yuta Nozawa, Chief Marketing Officer of PONOS. “Tapjoy’s Offerwall Plus makes it easy for our team to experiment with different currency sale exchange rates and user targeting to consistently drive optimal revenue for our apps.”
Tapjoy’s platform allows publishers to easily run a currency sale at any time that they wish, or to join one of Tapjoy’s scheduled holiday currency sales throughout the year. Tapjoy’s upcoming holiday currency sales are scheduled for Dec 22-Dec 25 and Dec 29-Jan 1. If you would like to participate, please contact your Tapjoy Account Manager.
And if you haven’t heard — Tapjoy now offers the ability to run Permanent Currency Sales through Offerwall Plus! The new feature allows publishers to target specific user segments and automatically offer the promotion if a user meets certain criteria. Permanent Currency Sales can be used to achieve a number of objectives, such as incentivizing user loyalty, shortening time to conversion for new users, or re-engaging offerwall “churners”. Click here to learn more.
For more tips on how to maximize your offerwall revenue, check out our latest Maximum Impact Report.