Modern Mobile Gamer – Marketers Guide to Holiday Trends

Tapjoy’s Modern Mobile Gamer guides are designed to help both brand and performance marketers better reach and engage with mobile in-app audiences. The latest report surveyed over 20,000 mobile users across North America and Europe to explore their projected gaming behaviors and ad preferences for the upcoming holiday season. 

  • How does holiday downtime affect mobile gaming behaviors? 
  • Which ad formats and genres appeal most to gamers during the holidays?
  • What types of new games are users most likely to download? 
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