August 10th, 2018

Mobile Gaming Ecosystem Gains Continued Industry Support Promoting Brand Safety and Affinity

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A recent article from AdWeek adds continued validation to hypotheses we’ve long been proponents of.

Fyber’s article on Adweek supports: mobile games as brand safe environments and rewarded video putting the option in the hands of the user thus building authentic brand affinity. For years brand advertisers have shied away from the gaming marketing for various reasons, but just as the App Store ecosystem at large has changed over the last 10 years, so has the perception of the modern mobile gamer. With change in an audience expected to grow to 213 million gamers by 2020, untapped advertising opportunity arises for brands.

With a variety of shocking statistics on changing face of who the mobile gamer is, the numbers don’t lie when consistent validation corroborates that the true volume of users who play mobile games is larger then those who do not (54 percent fo the worldwide population plays at least once a month, Adweek). These numbers aren’t just reflective on a domestic scale either, according to 2018 research from Statistsa, the global mobile gaming market is booming expecting to hit $143.5 billon by 2020.

Check out the full length article on Adweek here!


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