November 18th, 2016

Mobile Gaming — A Huge Holiday Opportunity

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So, you’ve heard the buzz? You know mobile is a force to be reckoned with, but do you know why advertising in mobile games is such a huge opportunity during the holidays?

Games are the #1 category of apps and the majority of Americans — 70% of the US mobile population — play games on their device! By adopting a mobile gaming strategy you are connecting your brand with an undeniably massive audience.

This is especially important during the holiday season. We see a major spike in consumer engagement during the months of November, December and January — which simply means people are spending more time in their favorite gaming apps. Here’s why:

The number of new devices is on the rise — Holiday gifting and iOS releases contribute to the surge of new devices. With new devices comes more time spent reloading your device with your favorite gaming apps — and installing new ones.People have more time to play mobile games — It’s the holiday season which means people have time off from work and school. For some, gaming is a fun activity to fill spare time and for others it’s a relaxing escape from the hectic holiday schedule. Whatever the reason, we see a massive increase in time-spent and consumer engagement during the holidays.

By taking advantage of this seasonal spike you’ll keep your brand top-of-mind when purchasing is at it’s highest. In fact, 75% of Tapjoy’s mobile shoppers will make a holiday purchase on their device. The majority of consumers on our platform — 70% -start their holiday shopping in November, and the average Tapjoy user is shopping for more than 6 friends or family members..

Tapjoy offers “Holiday Shopper” targeting packages across both our direct and programmatic solutions. We’d be happy to craft an advertising solution for your brand this holiday season! To get started, email us at:


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