Tapjoy surveyed 13,500 mobile gamers to determine their play habits, shopping plans, and rewarded ad engagement for the holiday season.
Tapjoy’s 2017 Holiday Gaming Trends Report was a valuable resource that helped marketers understand the preferences and behaviors of mobile players. Such insights remain incredibly important today, especially as millennial demographics drive change in how media is consumed and products are purchased.
For these reasons, we’re pleased to announce The 2018 Guide To Engaging The Holiday Mobile Gamer. We’ve compiled the latest data on this fast-paced mobile gaming field, generated insights on shopping habits of player demographics, and compared results with 2017 to see where the industry is headed.
Using proprietary survey and performance data, we’ve provided eye-opening insights on the following holiday trends:
- What game and app categories can expect the biggest lift in ad engagement this holiday season?
- Which demographics are hungry for entertainment brands?
- Who’s most likely to convert on mobile commerce campaigns?
- How can you drive a 3-6X lift in video views, conversions & app installs?