May 22nd, 2017

Maximum Impact Report Part II: Video ads & app retention

alt Tapjoy




According to Tapjoy’s latest Maximum Impact Report, video ads have a more profound affect on app retention than any other ad type. Users who engaged with just one rewarded video during their first week demonstrated a 30-day retention rate of 53.2%, more than 300% the average.

Furthermore, ad engagement was shown to have a strong correlation with retention, with those that watched seven videos during their first week demonstrating an even greater retention rate of 71% — 18% more than those who engaged with only one.

To find out more about how different types of ad integrations affect app retention, download the full Maximum Impact Report here.


GAME ON: Tapjoy Offerwall Sees eCPMs of $1500+

Mobile Game Ads Streaming Brands

How Streaming Brands Can Win With Mobile Game Advertising


Tapjoy Is Now Available on DV360!