May 22nd, 2017

Maximum Impact Report Part II: Video ads & app retention

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According to Tapjoy’s latest Maximum Impact Report, video ads have a more profound affect on app retention than any other ad type. Users who engaged with just one rewarded video during their first week demonstrated a 30-day retention rate of 53.2%, more than 300% the average.

Furthermore, ad engagement was shown to have a strong correlation with retention, with those that watched seven videos during their first week demonstrating an even greater retention rate of 71% — 18% more than those who engaged with only one.

To find out more about how different types of ad integrations affect app retention, download the full Maximum Impact Report here.

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