For most app developers, weighing monetization practices with user experience is an important balancing act. Many fear that presenting ads too early in the app experience will scare users away and damage long-term value and retention. However, new findings from Tapjoy’s Maximum Impact Report demonstrate the opposite.
Our data shows that ads — at least those that are rewarded — have the ability to increase app retention by 4x or more! Engaging with just one ad in the first week increases the chance that a user will continue to engage with the app after 30 days by 4x.
To find out more about how different types of ad integrations affect app retention, download the full Maximum Impact Report here.