Maximum Impact Report – Impact of Rewarded Ads on App Retention

Discover the impact rewarded ads have on key performance metrics, such as IAP conversion, user spend, retention & app engagement. 

Tapjoy’s June, 2017 Modern Modern Mobile Gamer report found that mobile gamers overwhelmingly prefer rewarded ads to mandatory ads. In our latest Maximum Impact Report, we take a closer look at the impact rewarded ads have on a variety of publisher KPIs, such as the likelihood to make an in-app purchase (IAP) average user spend, 30-day retention, and more.