Today marks an important milestone for us here at Tapjoy. You might have noticed some changes to our website and messaging, or you may have read the news in publications like VentureBeat, [a]list daily, PocketGamer and others. In a nutshell, we are launching an entirely new type of platform, one that not only transforms our own company, but has the potential to transform the entire freemium app industry.
Tapjoy’s Marketing Automation and Monetization Platform is designed to help app developers optimize the lifetime value for each and every one of their users by providing a new level of sophistication to their monetization and engagement efforts. Using an advanced analytics framework to predict the future value of individual users, Tapjoy can now help app developers determine which action to take to drive engagement and revenue from every app user…whether that is an IAP promotion, advertising offer or engagement message that will have the most impact for each user. Our platform delivers targeted campaigns to individual users instantly and automatically.
The platform includes features such as:
Our new platform marks the first time developers have had access to these tools in a unified and integrated solution. Most freemium app developers struggle to monetize their user base effectively. Less than 5% of their users pay for in-app content, and there has been no single-point solution to help developers wring maximum revenue from those payers while simultaneously optimizing value from the other 95%. Until now.
With our new Marketing Automation Platform, Tapjoy can help developers perform highly complex data-driven tasks, including:
Based on a single, unified data set, our platform has the intelligence to know which type of offer or message will be most effective for each and every user. And it does it all at scale across your entire user base, all in real-time.
It’s the culmination of our integration with the 5Rocks analytics and automation platform we acquired last summer, and we couldn’t be more excited to make it available to app developers worldwide, as of today.
The feedback and results from our beta program have been spectacular, and we can’t wait to hear from more developers as they integrate.
Welcome to the future of app engagement and monetization…Welcome to the new Tapjoy!