Apple is updating their “Limit Ad Tracking” feature and deprecating “Persistent Data” with the upcoming iOS 10, which will include a number of changes that significantly impact the Tapjoy integration. This update will affect your app analytics, revenue and Tapjoy managed currency so it is imperative that you update to the latest Tapjoy SDK in order to maintain the integrity of your data.
What is iOS “Limit Ad Tracking”?
With the release of iOS 10 (coming this Fall), when a user enables “Limit Ad Tracking,” the OS will send along the advertising identifier with a new value of “00000000–0000–0000–0000–000000000000.”. With the previous iOS versions, we were still getting a unique IDFA per every user that has enabled Limit Ad Tracking and could use the ID for frequency capping, attribution, conversion events, estimating the number of unique users, advertising fraud detection, and debugging. But that’s no longer the case since the new value of 0s will effectively anonymizes all activity from users with the setting turned on. The number of users who have enabled “Limit Ad Tracking” on iOS 9 is estimated to be 10–15% of iPhone users.
Deprecation of iOS “Persistent Data Sharing”
iOS10 no longer supports this data sharing method. This is what Tapjoy uses to store conversion rewards for TJ Managed Currencies in SDK 11.7.0 and below.
Impact of Limit Ad Tracking on iOS 10 for Tapjoy Partners:
Tapjoy managed currency:
Tapjoy Beta SDK 11.8: download here
Given these changes, it is imperative that you update to the latest Tapjoy SDK in order to avoid these issues. Tapjoy Beta SDK 11.8 is available for you to download and integrate (link). Everything is work in progress based on the latest beta version of iOS 10 that’s available. We are committed to react as quickly as we can to any additional beta iOS 10 versions. What we have put together should provide foundational direction for our partners.
To make the transition easier for our partners, we had a webinar on 9/1/2016. Jeff Drobick, the Chief Product Officer at Tapjoy, was there to walk everyone through the iOS changes, impact, and our recommendations. In case you missed it, we recorded the webinar for you.
In the meantime, please reach out to your AM for more information or email us at email@example.com.