In 2020, Tapjoy achieved a major milestone: We surpassed one billion monthly active users on our network and our Offerwall traffic hit an all-time high. This is a testament to the quality of the offers available and the user experience we provide. We launched the popular Multi-Reward CPE ad format on Android and increased the volume of brand offers on iOS. Meanwhile, we increased our Customer Support team headcount by 50% and launched the Tapjoy User Research Panel, with plans to accelerate in 2021 so we can continue to better understand our users and what makes them tick.
On the heels of that success, we’re launching a monthly blog series called Game On. It’s a resource to help our partners take advantage of the newest features on the Tapjoy Offerwall. We make monetization and reporting simple and painless, so our partners can focus on what they do best: Making exceptional games and marketing new apps and products. To that end, we’re continually adding new features and refining our existing toolsets. With that said, let’s jump into the latest platform updates.
Developers are constantly testing optimization strategies with the Offerwall, so Tapjoy’s Offerwall Team has made it even easier for them to access and analyze their data. Understanding the number of unique users interacting with the offerwall, and the ratio at which those users convert on offers, is key to publishers optimizing their ad revenue with Tapjoy.
To that end, we’ve added a number of new user funnel performance metrics to our LTV dashboard. We believed it was important for publishers to have immediate access to the information they needed to achieve the best results from their monetization strategies. We think you’ll be pleased with the insight this data provides into your offerwall performance.
New funnel metrics include:
DUV: Publishers can now review the number of daily unique viewers who access their offerwalls. A daily unique viewer is a user who has opened the offerwall on a given day. A user who has opened the offerwall twice on a given day will be counted as one daily unique viewer.
DUC: Publishers also have visibility into daily unique converters. A daily unique converter is a user who has completed at least one offer on a given day. A user who has completed two offers on a given day will be counted as one unique converter.
ARPDUC: Publishers can see the average daily revenue per daily unique converter. This is calculated by dividing average daily revenue by the average daily unique converters for the selected time period.
ARPDUV: Average revenue per daily unique viewer offers a slightly different perspective. This figure is calculated by dividing average daily revenue by the average daily unique viewers for the selected time period.
DUC/DUV: This metric is the percent of daily unique viewers that become daily unique converters.
Impressions per DUV: This metric represents the average number of offerwall impressions per daily unique viewer.
DUV/DAU: This metric is the percent of daily active users that open the offerwall to become a daily unique viewer.
To access this new data, visit the LTV Dashboard, select an app and an offerwall content card, and scroll to your metric of choice. Note that the earliest date from which the new metrics are available is October 12th, 2020. Data can be requested for a maximum range of 90 days.
This release is an important first step in driving higher levels of engagement between publishers and our offerwall tooling, as publishers can now assess the true impact of Currency Sales and exchange rate optimizations directly within our dashboard. Our product roadmap includes more features to enhance offerwall performance and streamline the dashboard experience.
If you have any questions about these additions to the dashboard, simply access the robust tooltips by hovering your cursor over the question mark icons within the product. As always, feel free to reach out to your Tapjoy Account Manager for additional support.