November 3rd, 2021

GAME ON: Boost Currency Sale Revenue With the New Preset Feature


The Currency Sale Preset allows publishers to optimize their offerwall revenue around key calendar events with a single click.

Dom Bracher, Tapjoy VP of Product

Currency Sales are an excellent way for publishers to drive Offerwall traffic, boost revenue, and excite users. On average, our partners see 20-80% more revenue during sale periods, and engagement often lasts long after the promotion ends. Because Currency Sales are so crucial to the success of our partners, we decided to make it easier than ever to run these promotions with our new Currency Sale Preset feature. 

From what it is to how to use it, the Currency Sale Preset is front and center on this edition of Game On.

What is the Currency Sale Preset feature?

Now available to all partners and apps, the new Currency Sale Preset feature allows publishers to opt-in to all of Tapjoy’s scheduled Currency Sales with a single click.

Why is this new feature important?

Currency Sales are an essential strategy used by many publishers to drive revenue growth. Prior to this feature existing, publishers would have to manually create sale events one by one, which was a very time-consuming process.

Our schedule has been designed over years of experience designing, testing, and iterating on Currency Sale timeframes to optimize profitability. We also coordinate with our network of advertisers to drive increased campaign spend over these key periods. We introduced the Currency Sale Preset to make it easy for publishers to boost earnings while limiting manual labor.

How do you use it?

Publishers can use the Currency Sale Preset via the Tapjoy dashboard. 

Once turned on, your schedule now includes all the remaining events for that year, but you can still edit the details of each event such as the exact duration of a sale, and the currency exchange rate used.

Below, we’ve included a table containing next year’s Currency Sale schedule. Currency Sales that reach the entire Tapjoy network are in plain text. Region sales are italicized.

Mid-Jan SaleJan 14-17
Chinese New YearJan 28 – 31
Korean New YearJan 29 – Feb 2
Valentine’s Day Weekend SaleFeb 11-14
Spring SaleMar 12-14
Easter Currency SaleApr 15-17
Anzac DayApr 23-25
Japan Golden WeekApr 29 – May 5
International Workers’ Day (Labour Day)April 29 – May 1
Mother’s Day Weekend SaleMay 6-8
Memorial Day SaleMay 27-30
Father’s Day Weekend SaleJune 17-19
4th of July Weekend SaleJuly 1-4
Japan Summer Holiday SaleJuly 15-18
Japan Obon Holiday SaleAug 11-14
Summer SaleAug 5-7
End of Summer Sale (Labor Day)Sept 2-5
Korea – ChuseokSep 8-12
Japan-Silver Week 1st WeekendSept 16-19
Japan-Silver Week 2nd WeekendSept 23-25
Fall Kick-Off Sale (China Golden Week / Germany Unity Day)Oct 1-3
Halloween Weekend SaleOct 28-31
Thanksgiving & Black Friday SaleNov 24-27
Holiday SaleDec 23-26
New Year’s SaleDec 31 to Jan 2
Japan New Year’s SaleDec 30 to Jan 3

How to try the new feature out

Currency Sales are an integral part of your offerwall monetization, and this feature makes it easier than ever to boost your bottom line. So head over to the dashboard, give it a spin, and tell us what you think! We’re excited to hear how it works for you.

Contact Us

Frito Lay 2022 Customer Success story


Team Tapjoy Time With Nick Reffitt

video game market research

Video Game Market Research: How to Get Insights for Console, PC, and Mobile