Forbes: Mobile Gaming Has Gone Mainstream. Here’s How Brands Can Take Advantage

“Half of the entire U.S. population plays mobile games. And yet, recent research has shown that only 10% of people who play mobile games regularly consider themselves “gamers.” It’s no wonder that brand marketers haven’t thought of their audience as gamers either — at least not until recently.

In the past, marketers have typically overlooked mobile games as an important category when planning their mobile media strategies, tending to favor social networks, messaging apps and other “mainstream” mobile channels. But the winds have been shifting throughout 2016, and brands are beginning to rethink how they can align their marketing with consumers’ favorite mobile pastime.”

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